Baker's chocolate (brand)

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Baker's Cocoa Advertisment in Overland Monthly, January 1919

Baker's Chocolate is a brand name for the line of baking chocolates made by the Kraft Foods corporation. Products include a variety of bulk chocolates, including white and unsweetened, and sweetened coconut flakes. It is one of the largest national brands of chocolate in the United States.

[edit] History

Baker's Chocolate began in 1780 and was the first chocolate manufacturer in the United States. Dr. John Baker started producing chocolate in the Lower Mills section of Dorchester, Massachusetts. His first product was a cake of chocolate for making a sweetened chocolate drink. Distribution was mainly in the Northeastern United States until 1804 when Dr. Baker's son, Edmund Baker, inherited the family business and increased production with a state-of-the-art mill.

By 1849, under Walter Baker, the Baker's Chocolate brand had spread to California during the United States Gold Rush. Production was limited to one kind of chocolate until 1852 when employee Samuel German created a new brand of "Sweet Chocolate" that had a higher sugar content than previous baking chocolates. This chocolate was given his name and called "German's Sweet Chocolate". A later mistake in a Dallas, Texas newspaper would give way to German Chocolate Cake, a recipe based on the chocolate.

Production steadily increased through the century. The trademark logo of La Belle Chocolatiere was adopted in 1883 by the fourth-generation familial owner, William Henry Pierce, step-nephew of Walter Baker. Pierce began advertising Baker's Chocolate heavily in newspapers to increase profits. Promotional offers of tableware and logo pins helped attract customers. At his death in 1896, the Forbes Syndicate bought the company. They eventually sold the company to the Postum Cereal Company, now known as General Foods. The company was passed onto Kraft Foods in 1989 when they acquired General Foods.

[edit] Products

Baker's continues to expand their line of products, focusing on conveniences for the home baker. Some products, such as vanilla extract and cocoa powder, have been discontinued with company turnovers. Other products are available to food service professionals in bulk, considerably different kinds of coconut, cocoa drinks, and bulk chocolate.

Baker's most common products are: