Badoo
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URL | http://www.badoo.com |
---|---|
Commercial? | Free , but with a charge for higher prominance |
Type of site | Social network service |
Registration | Yes |
Available language(s) | English, French, German, Italian, Spanish, Portuguese |
Owner | Badoo Ltd. City Business Centre, 25 Lower Road, London, SE16 2XB |
Launched | 26 May 2003 (relaunched September 2007) |
Revenue | 15 million users |
Current status | Active |
Badoo is a multi-lingual, London based, social networking website. It offers users the ability to connect with people at a local and global level, allowing them to share photos and videos, create "reportages" of their lives, and promote themselves and their work. Their "philosophy," which they have trademarked, is I am here.
Launched in May 2006 (although the URL existed as a web portal since 2003), the site now has over 12 million registered users, [1] and is one of the top 100 visited sites on the net, according to Alexa Internet.[2] It is also one of the top ten community websites in Europe.[3] In September 2007, Badoo re-launched the site, promising users "upgraded features and innovative new tools."[4]
Unlike other social networking services, Badoo does not incorporate advertising in any part of the site, thus a user's profile contains only user-generated content. It generates income through a "Rise Up" feature which allows users to pay to have their profile given more prominence on the site for a limited time. 20% of Badoo's 12.5 million users access this function once a month. [5]
[edit] Timeline
- 2003: URL registered as a web portal site
- May 2006: Launched in current form
- September 2007: Badoo re-launched
- Dec 2007: Badoo named No.2 in Google Zeitgeist fastest rising search terms of 2007 (only above iPhone)
- Dec 2007: Named Best Community Website in France and Spain
- Jan 2007: Finam invests $30 million into Badoo
- Feb 2008: Badoo re-launches site again with new features including photo tagging and home page news feed.
[edit] References
- ^ Badoo.com. Retrieved on 2007-10-22.
- ^ Alexa Internet report on Badoo.
- ^ Skyrock Network the Dominant French Social Networking Site. Comscore, September 19, 2007.
- ^ The next Generation of Badoo shocks Europe. Yahoo Business News September 25, 2007.
- ^ Elevator Pitch: Why Badoo wants to be the next word in social networking, Mark Sweney , The Guardian, December 24 2007 , Accessed March 2008.
[edit] External links
- Badoo Home page
- Badoo is No 3 social networking site in France Rapid TV News, October 2007
- Konteyner Badoo Turkey