Baconator
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| '''Baconator''' | |
| Serving size | 1 sandwich (553 grams) |
|---|---|
| Calories | 840 |
| Total fat | 51 g |
| Saturated fat | 23 g |
| Trans fat | 2.5 g |
| Cholesterol | 195 mg |
| Sodium | 1880 mg |
| Total carbohydrate | 38 g |
| Dietary fiber | 1 g |
| Sugars | 8 g |
| Protein | 56 g |
| Vitamin A | 30% USDA daily intake |
| Vitamin C | 8% |
| Calcium | 50% |
| Iron | 70% |
| Source | www.wendys.com |
| Notes | US % Daily Value based on 2000 calorie diet. |
The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's. It is one of their late-teen–to–young-adult, male-oriented products.[1]
Contents |
[edit] Product description
The Baconator consists of two 4oz. beef patties, two slices of American cheese, six strips of bacon, mayonnaise, and ketchup on a premium bun.
[edit] Variations
The Spicy Baconator is an LTO that consisted of two 4oz. beef patties, two slices of pepperjack cheese, six strips of bacon, chipotle ranch sauce, and jalapeños.
[edit] History
The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerrii Anderson.[2] The addition of the product is part of a push to add menu items that appeal to 18-34 year old demographic and expand late night sales. This product and others, coupled with a new advertising program, contributed to a slight up-tick in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[1] As part of the introduction, the Baconator become a numbered value meal item in the US and Canada, with the number varying by market area.
[edit] Naming and trademarks
The name Baconator is a common law mark of Wendy's International and is displayed with the "raised 'TM' (™)" symbol in the US and Canada.
[edit] Advertising
Commercials for the Baconator feature a middle-aged man in a black and white world, wearing the pigtails of the Wendy's logo, which are colored in red--the only area of color in the scene. This technique was previously used in the films Sin City and Schindler's List.
As a cross promotion with the Canadian Football League, The Baconator has been named the official burger of the League[3].
[edit] References
- ^ a b Wendy's review continuing. USA Today (2007-10-25). Retrieved on 2007-12-11. “The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.”
- ^ Andrew Martin (2007-11-24). A Turnaround Plan That Includes Baconators. the New York Times. Retrieved on 2007-12-11. “The company has improved its marketing, with quirky “red wig” television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.”
- ^ Kick for a Million Details
[edit] See also
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