Backcountry.com

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Backcountry.com

Type	Private
Founded	1996
Headquarters	West Valley City and Park City, Utah
Key people	Jim Holland, John Bresee
Industry	E-tail, Outdoor Industry
Products	Outdoor gear
Revenue	$130 Million
Employees	500
Website	www.backcountry.com

Backcountry.com is a top 50 online retailer ^[1] specializing in high-end outdoor recreation gear for skiing, snowboarding, rock climbing, kayaking, hiking, trekking, trail running and snowshoeing. Its major competitors in the U.S. include many other sporting goods retailers.

In October 1996 Jim Holland and John Bresee founded BackcountryStore.com, later to become Backcountry.com. The company began in a small condominium in Park City, Utah. The company is currently located in Park City and West Valley City, Utah and employs (depending on the time of year) 60-80 semi-professional, professional and Olympic athletes.

Backcountry.com pursues retail niche marketing. For example, Backcountry.com operates and markets Tramdock.com specifically to skiers and DogFunk.com to snowboarders. The company is also noted^[2] for pursuing an Open Source Software platform wherever possible, using Linux, PostgreSQL, and Mediawiki to run the company.