BabyCenter
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| BabyCenter.com | |
|---|---|
| URL | http://www.babycenter.com/ |
| Commercial? | yes; ad-supported + online store |
| Type of site | Reference pages |
| Registration | Required only on forums |
| Owner | Johnson & Johnson |
BabyCenter is a parenting website providing information on conception, pregnancy, birth, and early childhood for parents and parents-to-be. The site has been online since August 11, 1998.[1]
BabyCenter L.L.C. is owned by Johnson & Johnson, the main sponsor on the site. BabyCenter has a policy of maintaining a clear separation between advertising content and medically approved health content. Users of the website can sign up for free weekly email 'stageletters' that guide them through their pregnancy and the first three years of their child's life.
BabyCenter was the winner of the 'Best family and parenting site' category in the 2006 Webby Awards.
Other competing sites exist, such as PeaTot.com, LilaGuide.com, and iVillage.
[edit] References
- ^ Site Information for: babycenter.com. Alexa Internet (2007-12-05). Retrieved on 2007-12-05.
BabyCenter was purchased from the now defunct eToys in a cash agreement valued at approximately $10 million dollars in March of 2001.
[edit] External links
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