Azoogle

From Wikipedia, the free encyclopedia

Azoogle, or AzoogleAds or Azoogle.com, founded in 2000 by Alex Zhardanovsky and Joe Speiser, is an online marketing solutions provider and advertising network for advertisers, publishers and online affiliates. AzoogleAds generates traffic to advertisers' websites through its affiliate network, its proprietary search technologies and optimization, and its in-house CPM/CPA/CPC Media Buying.

AzoogleAds is headquartered in New York, NY. They also have offices in Toronto and San Francisco.

In October of 2007 AzoogleAds acquired Bazaar Advertising, a San Francisco-based search engine management and advertising technology company that specializes in the discovery, purchase and optimization of online search campaigns.[1]

In November of 2007 AzoogleAds became the SEM Agency of Record for Blockbuster Inc.[2] Also in November, they launched the beta version of their Epic Ad Center product.[3] This new product allows advertisers to reach targeted, qualified customers and market their products and services via text, banner & display, or Search Engine Marketing. Advertisers can create and design their own banners and choose which geographies they are interested in targeting.

AzoogleAds is a member of the IAB, Mobile Marketing Association (MMA), American Marketing Association (AMA), CMO Council, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee.

Contents

[edit] Executive team

As of 2007:[4]

  • Don Mathis – President & COO;
  • Rick Okin – CIO;
  • Michael Sprouse – CMO;
  • David Graff – General Counsel;
  • Bill Softky – Chief Algorithm Officer;
  • Charlie Nowaczek – VP of Operations.

[edit] Competitors

  • Motive Interactive Inc

[edit] References

  1. ^ AzoogleAds Acquires Bazaar Advertising. (October 11, 2007). PR Web Press Release. Retrieved December 28, 2007 from http://www.prweb.com/releases/azoogleads/marketing/prweb560643.htm
  2. ^ AzoogleAds Announces Search Engine Marketing 'Agency of Record' Service for Blockbuster, Inc. Business Wire. Retrieved December 28, 2007 from http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071113006600&newsLang=en
  3. ^ AzoogleAds Announces Launch of New Self-Service Advertising Platform, Epic Ad Center. (December 18, 2007). Forbes.com. Retrieved December 28, 2007 from http://www.forbes.com/businesswire/feeds/businesswire/2007/12/18/businesswire20071218005868r1.html
  4. ^ Executive Team. AzoogleAds.com. Retrieved December 28, 2007 from https://www.azoogleads.com/corp/about/execs.php

[edit] External links