Axiom Telecom
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[edit] History
In 1997, Axiom Telecom was founded by an Emarati entrepreneur, Faisal Al Bannai, with four employees at the start of its operations.
In 1999, Axiom became the official distributors for most of the prominent mobile consumer brands in the UAE, including Nokia and Sony Ericsson, and had already sold the largest number of Nokia branded communicators in the Middle East.
In 2001, Axiom grew rapidly and introduced its first retail outlet in the UAE.
In 2003, Axiom started its regional roll-out, and has since established presence in Kuwait, Bahrain, Qatar, Oman, Saudi Arabia (2006), Egypt (2007), London (UK) in 2007 and India (2007).
In 2004, Axiom has acquired Fono.
In December 2005, TECOM, a member of Dubai Holding, acquired a 40% share of the Axiom Telecom. The relationship is expected to further accelerate Axiom's growth and strengthen its market position using Dubai Holding’s vast infrastructure which has interests in sectors such as ICT, media, tourism.
At the start of 2007, Axiom enhanced the program for its Nokia and Sony Ericsson mobile phones customers with its free pick up and delivery service.
Today Axiom owns and operates stores through partner arrangements in the UAE with Spinneys, Lulu Centers and Union Co-opoutlets. Axiom is also the exclusive telecom partner for Emarat, Enoc & Eppco Petrol stations where mobile phone accessories are sold in over 200 locations.
With this strategy of highly branded conveniently located outlets with petrol stations helping drive the rapid retail expansion, Axiom Telecom's regional roll-out has achieved more than 500 points of presence in the Middle East.
Axiom Telecom is a telecom retailer in the Middle East. The company's operations merge wholesale, retail, value added services (games, ring-tones, data backup, etc.) and after-sales care of wireless communications devices.
[edit] What is Axiom?
The Axiom brand portfolio includes leading international manufacturer of mobile telecommunications devices such as Nokia, Sony Ericsson, Motorola, Samsung, LG, and i-mate.
Axiom Service Provider is an airtime service provider for the Thuraya Satellite Company. It has service agreements with international telecommunications operations. Axiom service provider is the first and only national service provider for Thuraya in Iraq.
[edit] Summary of Operations
- 3 Retail Brands - Axiom Telecom, Fono and One Mobile
- Retail concessions across Emarat, EPPCO/ENOC petrol stations
- Van Channel Distribution to small dealers and resellers
- Wholesale Distribution into large reseller accounts
- Service Provider for Thuraya satellite communications across the region
- Added value service provision entity called Axiom Plus Axiom Café outlet in Dubai
- Full scale mobile service centre provision, with over 20 regional service centres and operation of ‘Service City’, which manages the servicing of all Nokia mobile phones across the Middle East
- A strategic partnership with Skywards, Emirates Airlines’ frequent flyer programme to offer a series of exciting promotions to be rolled out at Axiom stores across the region.
- Axiom has after sales service and has regional repair factories in UAE, KSA & India from 1st Jan 2008.
- Axiom is rated 3rd globally for the Nokia service hub in ME and regional training centers: theoretical and practical.
