Talk:Axe (Lynx)

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[edit] Variants

I have reinstated the 'Variants' list as I believe that it is important to have one point on the internet that acts as a complete encyclopedia to the brand. It's a collective list that shows the extent & range of the brand across the globe & supports it's history. I-Primus (talk) 22:41, 13 January 2008 (UTC)

I have started a chronology of variants from memory, as I agree that it is important to have a complete list of variants as they are such an integral part of the brand, but the simple list of alphabetised variants that existed previously was not helpful at all. Please can others fill in the missing years where known. Yorksaints (talk) 19:43, 5 March 2008 (UTC)

[edit] Expansion of History

I was motivated to find the reason why Axe was changed to Lynx for the UK and have expanded the history section to reflect my findings. This is my first edit so I expect I have made a few mistakes and I would like the verification of sources and the reliability of said sources. If there are any edits, I would like to hear from you and/or maybe question the sources that I've looked at. --Rubix41 23:59, 6 September 2007 (UTC)

[edit] Flamethrower

Should there be a section or article, maybe an internet meme for the use of axe as a flamethrower? Its all over youtube, just search Axe and Fire. --152.163.100.5 16:10, 13 October 2006 (UTC)

Um, no. It's not an Axe-exclusive feature. Any sprays with flammable propellants can be used that way. Prometheus-X303- 20:26, 13 October 2006 (UTC)


OOOO PWNED BY PROMETHEUS!!!!! PWWWWWWWWWNNNNNN!!!!!!!! —Preceding unsigned comment added by 74.69.248.121 (talk) 13:56, 5 February 2008 (UTC)

[edit] Not for intimate use

It does say that on the side of my Axe "Phoenix" can...should I take a photo and post it (in the public domain, of course) or would that go under the "No original research" as far as getting that citation that's needed? --72.141.60.152 21:21, 4 September 2006 (UTC)

I have a Lynx can (Phoenix) and it doesn't say "Not for intimate use". It must just be for Axe Cardboard boxA 11:53, 8 October 2006 (UTC)

[edit] Targeting

I added that it is mainly targeted to teens because it is. The actors in their commercials are all teens, and their brands are teen driven. Google statistics to see.

You're right and I doubt there are many people older than their teens that use Axe/Lynx (particularly in Europe) but the reasons you've just given are original research. - 81.178.209.89 11:19, 24 March 2007 (UTC)

[edit] Criticism

Shouldnt there be a criticism section on this item.The company uses false advertising to get teens to empty a hole can on themselfs and expect to get a hand job.But seriously, it smells like strong shampoo, and is extremly flammable TaylorLTD 03:30, 24 June 2007 (UTC)

Yes. This product is ruining children's minds! At least the advertisement. A ice-cream man driving at high speeds to go put suntan on a woman? A man who senses when two women are about to kiss each other? This is making America and every country that is exposed to this crap become highly promiscuous. Extra sexual perception? There's got to be people that have the same complaints as me. -Yancyfry


I think this is sarcasm but now a day's...you never know Towers84 09:42, 23 July 2007 (UTC)

They're not kidding. 152.23.196.129 07:25, 5 September 2007 (UTC)


It's true, I wear a can of the stuff on day's I actually want to get LESS blowjobs! Danno81 19:31, 8 October 2007 (GMT)

[edit] Need an article

about "the order of the serpentine." Viral marketing website. Gary Seven 19:59, 7 March 2006 (UTC)


My wife and I both think the stuff smells more like urine. My brother loves the stuff and we don't like being near him when he wears it. He smells like he urinated on himself.

[edit] Tag

Did Axe make TAG? --daunrealist 02:43, 5 December 2005 (UTC)

No. Axe is a Unilever brand. Gillette makes TAG. "TAG is a re-incarnation of Right Guard Body Spray" PrometheusX303 22:44, 27 May 2006 (UTC)

I made some further additions to the article. -L.a.z.

[edit] Merger

I'll merge Axe Bodyspray with this page; any objections? Dannycas 21:04, 5 February 2006 (UTC)

Do it. Gary Seven 17:47, 15 July 2006 (UTC)

[edit] Axe and music videos

Does anyone know if there's a hip-hop music video (possibly with Ciara) where there's a guy spraying Axe while walking down the street? I remember seeing something like that a while back on either MTV or BET, but I can't find any info on it now.

Yes, that was "1,2 step" you can add it if you want to.

[edit] History

The article has some contradictory information. In the introductory paragraph, it says it was first launched in France but later down in the history paragraph, it states that It was launched in South Africa, with a date prior to the France launch.

[edit] Axe/Lynx Ad

A practically identical ad was also made starring Ben Affleck for the Lynx label for the UK market. The ad uses some of the same scenes as the version with Nick Lachey, although most of the scenes are different. [1]

While, I'm not disputing that is airs overseas in Europe, but the link citing the ad shows Ben Affleck advertising the Axe brand, not Lynx. Can anyone from that region comfirm that there are two ads, or is this just a simple typo? -HumanZoom 05:26, 17 October 2006 (UTC)

And isn't it Lynx Click, not Clix? —The preceding unsigned comment was added by 172.159.88.19 (talkcontribs).

It's both Axe and Lynx Clix depending on what region you purchase this item in (please see article for further information regarding Axe/Lynx). HumanZoom 07:56, 20 April 2007 (UTC)

[edit] YouTube links

This article is one of thousands on Wikipedia that have a link to YouTube in it. Based on the External links policy, most of these should probably be removed. I'm putting this message here, on this talk page, to request the regular editors take a look at the link and make sure it doesn't violate policy. In short: 1. 99% of the time YouTube should not be used as a source. 2. We must not link to material that violates someones copyright. If you are not sure if the link on this article should be removed or you would like to help spread this message contact us on this page. Thanks, ---J.S (t|c) 03:22, 10 November 2006 (UTC)

[edit] Lisa Snowdon

No mention of the infamous "lift" advert with Lisa Snowdon? I found this which might help. HTH HAND —Phil | Talk 16:18, 16 January 2007 (UTC)

[edit] It's LYNX not AXE !

It's a brand originating from the UK, owned by a British/European conglomerate based in the UK. The article and pictures cleary do not represent this. The article should not even be called "Axe", it should be "Lynx", and all searches shoud redirect to "Lynx". I understand both brand names are used around the world, but Lynx should have priority for the reasons mentioned above. Sumit Desai 22:07, 2 February 2007 (UTC)

No, no it shouldn't I've only heard of Lynx on wikipedia so no. Dappled Sage 20:36, 19 February 2007 (UTC)
Unilever is an Anglo-Dutch company (meaning originatin from the UK and the Netherlands). Lynx is used in the UK (one part of the company) and Axe is used in mainland Europe (the other part) so IMO it's more of a draw. Besides Axe deodorant gets more hits on google then Lynx deogorant. Anyway, its not like the first paragraph doesn't mention that this product is distributed around the world under two different names. -HumanZoom 01:55, 21 February 2007 (UTC)
If anything the page should be called Ego as that was it's original name and then have lynx and axe redirect to it. 81.129.166.156 20:42, 17 March 2007 (UTC)
Yeah Dappled Sage, you haven't heard of Lynx before so therefore it can't possibly be used as the name of the article seeing as Wikipedia should conform to your world view, right? Regardless of idiotic assumptions like this I think Axe is probably the most suitable term, for the reasons mentioned by HumanZoom (besides the obligatory Google hits argument that gets mentioned in every discussion like this); although Lynx wouldn't an unsuitable title either. Ultimately, it really doesn't matter much as long as both terms (and, to an extent, the original name "Ego") are explained in the opening paragraph. - 81.178.209.89 11:13, 24 March 2007 (UTC)
It's sold everywhere but the Commonwealth (and a numerical minority there) as Axe.24.6.2.72 05:15, 31 March 2007 (UTC)
Guess it's how multinationals function. I bet most people haven't heard of Walkers, but instead heard of Frito-Lay. Samx 10:23, 2 June 2007 (UTC)

I'm moving it to Axe (Lynx)... Lynx needs to be in the title some way.-- SalvoCalcio 14:43, 3 July 2007 (UTC)

[edit] Move to AXE

As you can clearly see it's in all caps in the logo. Yonatan talk 23:20, 5 April 2007 (UTC)

Move what to Axe? This article is located at Axe (deodorant) and currently Lynx (deodorant) redirects to the same article. Is that what you mean? Please see the discussion above and the first paragraph in the article for more information on why it is also called Lynx in other regions of the world. Thanks, HumanZoom 05:32, 6 April 2007 (UTC)
No, I mean move Axe (deodorant) to AXE (deodorant) as it is in all caps in the logo. Yonatan talk 13:21, 6 April 2007 (UTC)
Ah...sorry. Misunderstood what you were saying. I suppose we could if no one objects. I looked at Axe's official website to see how it was capitalized, but it was hard to get a bearing on what was the correct way since the entire site's text is done almost entirely in caps. Looking at Unilever's website, all the logos are in caps, but when they type about their product it is written as Axe. (http://www.unilever.com/ourbrands/personalcare/Axe.asp) Confusing... HumanZoom 15:11, 6 April 2007 (UTC)

[edit] Requested move

The following discussion is an archived discussion of the proposal. Please do not modify it. Subsequent comments should be made in a new section on the talk page. No further edits should be made to this section.

The result of the proposal was no consensus to move the page, per the discussion below. Dekimasuよ! 00:54, 18 April 2007 (UTC)


Axe (deodorant) → AXE or AXE (deodorant) — You only need to look at the bottles to see that it's all capitalized. Yonatan talk 12:35, 14 April 2007 (UTC)

[edit] Survey

Add  # '''Support'''  or  # '''Oppose'''  on a new line in the appropriate section followed by a brief explanation, then sign your opinion using ~~~~. Please remember that this is not a vote; comments must include reasons to carry weight.
  • oppose The WP:MOSTM clearly states that we should use proper formatting and capitalisation rules even if the trademark encourages special treatment. In this case it would mean that we use Axe and not AXE. --65.95.18.42 18:45, 14 April 2007 (UTC)
  • Oppose per MOSTM, unless "AXE" stands for something. TJ Spyke 23:46, 14 April 2007 (UTC)
If anything PEZ should be moved since it does not appear to be an accrimin. Just because one article does not follow guidelines is not a good reason for another article to. --67.68.154.253 02:02, 16 April 2007 (UTC)
I agree with 67.68.154.235. But that is something you probably need to discuss on the Pez talk page...not here. HumanZoom 08:11, 16 April 2007 (UTC)
Quoting the PEZ article: "The name PEZ was derived from the German word for peppermint, Pfefferminz, the first PEZ flavour." While this statement could use a citation (I added the respective tag), the name appears to be at least some sort of acronym/abbreviation. I'd consider it a judgment call. - Cyrus XIII 15:41, 17 April 2007 (UTC)
The above discussion is preserved as an archive of the proposal. Please do not modify it. Subsequent comments should be made in a new section on this talk page. No further edits should be made to this section.

[edit] Americas

Shouldn't the part about Americas and Canada be edited?

In the Americas, Canada, India, South Asia and mainland Europe, this product is sold as Axe.

It says Americas and Canada, even though Canada is part of Americas. LostNecromancer 21:01, 16 April 2007 (UTC)

I'll admit it probably isn't worded the best way. The US and Canada are both part of North America, but the author may have been trying to imply North, South, and Central America and got confused. I would change the article right now, but I'm not sure if Axe is sold in all those places. Can anyone confirm this information so we can re-write this part of the article? -HumanZoom 21:53, 16 April 2007 (UTC)

[edit] Japanese Market Data Misleading

The article says that the Product Range was a failure in Japan and links to an "Internal Market report" but the report shows for Japan that 0 units were moved in 2005 and 2006 and that is all it says. How can it be a Market failure based on the lack of info in the report?Tsubasa (talk) 02:49, 4 January 2008 (UTC)

I went ahead and removed the sentence regarding this because of the lack of data in the report.Tsubasa (talk) 18:09, 4 January 2008 (UTC)


[edit] Dark Temptation

shouldn't there be some mention of the new chocolate smelling one, dark temptation ? 

[edit] BowChickaWahWah

The new ad thing, someone should write about it. http://axebcww.com/main.php?loc=us This is the website -Tim Broadwell

[edit] RGX

It says under competitors that RGX is made by Right Guard. It is made by Dial. Brandonrush 21:40, 14 July 2007 (UTC)

[edit] Fair use rationale for Image:Axe brand logo.JPG

Image:Axe brand logo.JPG is being used on this article. I notice the image page specifies that the image is being used under fair use but there is no explanation or rationale as to why its use in this Wikipedia article constitutes fair use. In addition to the boilerplate fair use template, you must also write out on the image description page a specific explanation or rationale for why using this image in each article is consistent with fair use.

Please go to the image description page and edit it to include a fair use rationale. Using one of the templates at Wikipedia:Fair use rationale guideline is an easy way to insure that your image is in compliance with Wikipedia policy, but remember that you must complete the template. Do not simply insert a blank template on an image page.

If there is other fair use media, consider checking that you have specified the fair use rationale on the other images used on this page. Note that any fair use images uploaded after 4 May, 2006, and lacking such an explanation will be deleted one week after they have been uploaded, as described on criteria for speedy deletion. If you have any questions please ask them at the Media copyright questions page. Thank you.

BetacommandBot 07:07, 27 October 2007 (UTC)

[edit] Merge proposal

Merge proposed with Lynx (deodorant) because it pointlessly splits the information on two things that are near-identical apart from the name. The large amount of cut-and-paste and similar structure support this merge.

IIRC, the Lynx article was split from this one. It should be merged back. (BTW, I live in the UK where we call it "Lynx", and I still think it's a stupid idea to have a separate "Lynx" article). 82.41.119.223 (talk) 16:54, 3 March 2008 (UTC)

  • merge I agree. Abtract (talk) 18:16, 3 March 2008 (UTC)
  • merge into this article. -- Al™ 07:01, 10 March 2008 (UTC)
  • merge I agree too. Yorksaints (talk) 10:23, 10 March 2008 (UTC)
  • merge I agree also. Colinb007 (talk) 8:23, 22 May 2008 (PST)