Avery Dennison

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Avery Dennison Corporation

Type	Public (NYSE: AVY)
Founded	1935
Headquarters	Pasadena, CA, USA
Key people	Dean A. Scarborough, President/CEO
Industry	Pressure-sensitive materials
Products	Labels, Binders, Cards, RFID, Films
Website	www.averydennison.com

The Avery logo used on Avery products

Avery Dennison Corporation (NYSE: AVY) produces pressure-sensitive materials (such as self-adhesive labels), office products, and various paper products. R. Stanton Avery founded Avery in 1935. Avery Dennison Corporation was created in 1990 by merger of Avery and Dennison. Avery Dennison is considered a large company and recently ranked number 412 on the Fortune 500 list. The Avery logo (seen to the right) was created by Saul Bass, a graphic designer known for his motion picture title sequences.

It operates through three segments:

The Pressure-sensitive Materials segment manufactures and sells pressure-sensitive roll label materials, films for graphic applications, reflective highway safety products, performance polymers, and extruded films.
The Office and Consumer Products segment manufactures and sells various office and consumer products, including labels, binders, dividers, sheet protectors, and writing instruments.
The Retail Information Services segment designs, manufactures, and sells various price marking and brand identification products, including tickets, graphic and barcode tags and labels, woven and printed labels, and related supplies and equipment.

The company also manufactures and sells, through its other specialty converting businesses, specialty tapes, engineered films, pressure-sensitive postage stamps, and other converted products.

Avery merged in 1990 with the Dennison Manufacturing Company, located in Framingham, Massachusetts which was founded in 1844 as a jewelry and watch box manufacturing company by Aaron Lufkin Dennison, who became the pioneer of the American System of Watch Manufacturing at the nearby Waltham Watch Company. Whereas is brother, Eliphalet Whorf Dennison, took over and developed the company into a sizable industrial complex.