Autobytel
From Wikipedia, the free encyclopedia
Autobytel Inc. (NASDAQ: ABTL) is an automotive media and marketing services company in the United States. Located in Irvine, California, U.S.A. Autobytel launched in 1995 and was the first Internet company to advertise during the Super Bowl in 1996.[1] Currently, Autobytel owns and operates Car.com, AutoSite.com, AutoWeb.com, CarSmart.com, Autobytel.com and MyRide.com. MyRide.com delivers automotive content in the form of videos, photos, blogs, reviews, articles, discussion boards and road tests.[2]
Through MyRide.com and Autobytel’s marketing network, the company provides both automotive dealers and manufacturers with brand and product marketing opportunities.
Autobytel offers automotive dealers tools to manage their business. Specific products include: the Rapid Response program, designed to connect dealers to online customers via phone, as well as the Email Manager program, which manages long-term email campaigns on behalf of the dealership. Additionally, LocalConnect an online local advertising program for auto dealers.
Autobytel's main source of revenue is generated through the hard work of it's sales team:
Tim Rogers - VP, Sales; Scott Pechstien - National Director; Adam Jansen - Regional Director; Bernie Tobias - Regional Director; Dorinin Peau - Regional Director; Jim Sutherland - Regional Dirctor; Joyce Calderhead - Regional Director; Mark Bloom - Regional Director; Mark Valenzuela - Regional Director;
[edit] References
- Patsuris, Penelope. "Autobytel Succeeds Globally", Forbes, March 17, 2000. Retrieved on 2008-05-05.
- Weintraub, Arlene. "Make or Break for Autobytel. A Web site it's testing for GM could be the new business model the sputtering company needs", BusinessWeek, July 9, 2001. Retrieved on 2008-05-05.
- Woodyard, Chris. "Autobytel gives way to MyRide", USA Today, 2007-06-27. Retrieved on 2008-05-05.
- Kaye, Kate. "Autobytel Targets Newspaper Advertisers with Data-Driven Ads", The ClickZ Network, Mar 24, 2008. Retrieved on 2008-05-05.
- "DMNews spends a few minutes with Mark Garms, SVP, dealer operations and strategy at Autobytel Inc.", DMNews, March 17, 2008. Retrieved on 2008-05-05.
[edit] External links
- Autobytel Official site
- Autobytel Inc. - Form 10-K for the fiscal year ended December 31, 2006
- "Autobytel's MyRide.com Receives 'Official Honoree' Distinction for the 12th Annual Webby Awards. Newly Launched MyRide.com Recognized by "Oscars of the Internet"", centredaily.com, Monday, April 14, 2008. Retrieved on 2008-05-05.
