AURA (United Artists for African Rap)
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AURA (Artistes Unis pour le Rap Africain) or United Artists for African Rap is a the name for a network of young West African rap artists who have united together to promote children’s rights in Africa. AURA was created in February 2005 following a meeting of high profile African musicians in Dakar, Senegal. The project's creation was supported by the NGO Plan International and Plan continues to support the work both financially and assisting in the organisation of concerts and training workshops.
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[edit] Members
There are currently 17 members of AURA, originating from 10 different West African countries:
Benin: Mouna (formerly from the band DCH)
Burkina Faso: Smockey and Smarty (from the band Yeleen)
Gambia: Egalitarian
Guinea: Moussa (from the band Degg J Force 3)
Ivory Coast: Priss K
Niger: Pheno B and Safia (both from the band Kaidan Gaskia).
Mali: JoDama (from the band Tatapound)
Mauritania: Waraba
Senegal: Didier Awadi(formerly in the band Positive Black Soul, Xuman, Myriam (from the band ALIF), Keyti and Big D.
Togo: Bobby (from the band Djantakan)
The artists’ underlying philosophy is that of Africanist optimism; they believe that Africa has the ability to overcome all her challenges and they are strongly focused on encouraging youth engagement to this end. They contend that the youth represent the leaders of tomorrow and it is only by engaging Africa’s currently largely marginalised youth population that the continent has a chance of developing.
[edit] Poto-Poto Campaign
AURA is currently engaged in a campaign designed to raise awareness about children’s rights and the problems that children are facing on a daily basis. The campaign is called “Poto-Poto”; “Poto-Poto” translates as ‘mud’ and is also the colloquial name for the big African market. It represents the children's home; many of whom are forced to wander the streets, sleeping in the market and eating bits of food that they find there. The Poto-Poto campaign is centred around the production of a music album: “The extraordinary stories of the Poto-Poto children” (“Les histoires extraordinaires des enfants de Poto-Poto”). In this album, each rap artist plays the role of a particular child, be it child soldier, child prostitute, victim of a forced marriage, drug dealer etc. In the songs, the children meet to exchange their stories, to condemn or condone their friends’ ways of life and to ask questions about how such situations came about. The use of rap in this way allows often sensitive topics to be broached in a way that young people are able to understand and relate to.
The songs not only address and raise awareness of problems, but they also portray the courage and humour that these children maintained. Despite the hardships that they are subjected to on a daily basis, they maintain cheerful demeanours, coming together to draw strength from one another and to overcome their problems.
In 2007 two singles from the album were released: “Bienvenue a Poto-Poto” (“Welcome to Poto-Poto”) and “Poto-Poto Dancing”. These were instant hits, taking top spots in music charts across the region of Francophone West Africa. “Bienvenue a Poto-Poto” even made it to number 2 in the music charts on RFI (Radio France Internationale). AURA's music is available to listen to free at their recently developed website: aurahiphop.com.
[edit] Events
In addition to the Poto-Poto album, the artists have performed concerts across the region. They theme each concert around a particular issue concerning children’s rights. For example at the St Louis Jazz Festival in May 2007, the artists sung about the problem of the talibé in Senegal (child beggars). In 2007 they performed at local musical festivals in Senegal (St. Louis Festival, Dakar Banlieue Rhythmes Festival) and played regional concerts in Burkina Faso and Niger. AURA also participated in a school tour in Holland that was organised by Plan Holland; the artists met local students and performed their Poto-Poto songs, drawing attention to Africa's pressing problems.
A concert tour in 2008 will take in Mali, Senegal, Mauritania, Togo, Benin, Ivory Coast and Gambia.
