Auctiva

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Auctiva is an eBay auction management system. It was founded in 1998 by Jeff Schlicht. At the time, Schlicht was struggling to place hundreds of listings on eBay. So, being a software engineer, he wrote a program to automate the task. He then began offering the software to friends and family who enjoyed the convenience it provided. Realizing the valuable tool he had created, Schlicht formed Auctiva, and the service has since become popular for individuals and businesses attempting to conduct e-commerce through eBay.^[1]^[2]

While offering their services for free, Auctiva makes money primarily through an innovative revenue-sharing system for shipping insurance. They are able to obtain insurance policies in bulk and pass the savings on to the ebay seller. They also have other fee-based services.^[3] Popular features include free image hosting, auction gallery, auto-relisting, billing support, automatic seller-to-buyer e-mails, and consignment support.

Auctiva is also a way for sellers to save money by uploading pictures at no charge instead of having to pay the additional pictures fees to eBay. The service also provides other paid ebay features for no cost such as scheduled listings, listing designer, and supersizing pictures.^[4]