Auchan
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| Groupe Auchan SA | |
|---|---|
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| Type | Private, SA |
| Founded | Roubaix, France (1961) |
| Headquarters | Croix, Lille Métropole, France |
| Key people | Vianney Mulliez, Chairman Thierry Mulliez, Vice-Chairman Gérard Mulliez, Founder |
| Industry | Retail |
| Products | Discount Stores, Grocery Stores, Hypermarkets, Optical, Pharmacy, Clothing, Cosmetics, Financial Services, Insurance, Portrait Studio and more |
| Revenue | ▲ € 35.0 billion (2006) |
| Operating income | ▲ € 1,293 million (2006) |
| Net income | ▲ € 759 million (2006) |
| Total equity | ▲ € 5,982 million (2006) |
| Employees | 175,000 (2007) |
| Website | Auchan's Corporate Website |
Auchan (Pronounced: Óh-shon) SA is a French international retail group and multinational corporation headquartered in Croix, France. It is one of the world's principal distribution groups with a presence in 12 countries and 175,000 employees.
Auchan has branches in France, Italy, Spain, Portugal, Luxembourg, Poland, Hungary, Russia, Morocco, China, Romania and Taiwan.
As of 26 October 2005, Auchan has 356 hypermarkets, 646 supermarkets and 2027 small shops around the world, as well as 116 hypermarkets in France.
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[edit] Mulliez family
Auchan SA is controlled by the Mulliez family, one of the wealthiest in France. The Mulliez family has created a number of companies:
- Decathlon (sports stores)
- Norauto (car repairs)
- ADEO Group - www.groupeadeo.com (DIY Shops)
- Boulanger (electronic devices shops)
- Phildar (Fabric Stores)
- Accord Bank (loans)
- Kiabi (Clothes shops)
- Cultura (cultural products)
- Pimkie (Clothes)
- Alinea (Furniture)
[edit] Slogan
The slogan of the company was La Vie, La Vraie, which translates into English as "Life, real life". The slogan was changed in 2007 to: La vie Auchan, elle change la vie - "Auchan's lifestyle changes your life".
[edit] Auchan around the world in May 2007
| Country | First store | Number of stores | Hypermarkets | Supermarkets |
 France |
1961 | 408 | 120 | 288 |
 Spain |
1981 | 70 | 47 | 23 |
 Italy |
1989 | 308 | 42 | 266 |
 Portugal |
1996 | 17 | 17 | - |
 Luxembourg |
1996 | 1 | 1 | - |
 Poland |
1996 | 34 | 20 | 14 |
 Argentina |
1997 | 3 | 3 | - |
 Hungary |
1998 | 10 | 10 | - |
 China |
1999 | 87 | 16 | 71 |
 Taiwan |
2001 | 19 | 19 | - |
 Morocco |
2001 | 36 | 14 | 22 |
 Russia |
2002 | 19 | 14 | 5 |
 Romania |
2006 | 5 | 4 | 1 |
 Ukraine |
2008 | - | - | - |
[edit] Auchan's own-label product brands
- Le Moins Cher- Economy range similar to Smartprice (ASDA) , Value (Tesco & Morrisons) or Basics(Sainsbury's)
- Les Produits Auchan- Own brand of products
- Rik et Rok- Products designed for children (this is also a "club" for children)
- Les Produits Régionaux- Regional products such as Breton biscuits
[edit] Auchan divisions
- France : Auchan, ATAC, Auchan Direct, Voyage Auchan, Banque Accord.
- China : Auchan.
- Spain : Alcampo, Sabeco Supermarkets [1], Immochan Espagne, accordfin.
- Hungary : Auchan, Accord Magyarország.
- Italy : Auchan, smasupermercati, Cityper, Gallerie Auchan, iovorrei, cartaccord.
- Luxembourg : Auchan.
- Argentina: Auchan.
- Romania: Auchan.
- Morocco : Acima, Marjane.
- Poland : Auchan, Elea, A-Tak, Accord Finance, Immochan.
- Portugal : Jumbo, Pão de Açúcar, Rik e Rok, crediplus.
- Russia : Ашан.
- A Taiwan : RT Mart, Apic , Save and Safe.
- On the Internet : Auchandirect, voyagesauchan.com
[edit] Auchan's withdrawn ventures
Auchan opened its first hypermarket in the United States in 1988 in Houston off the Sam Houston Tollway between Beechnut and Bissonnet streets. A second Houston location was opened in 2000 in a building just off the South Loop, which had formerly housed a Target store. Right before Auchan had decided on a second location, there were 55 checkout stands.
Auchan also tried opening a store in the Chicago market in 1989. The store was a large hypermarket in the suburb of Bridgeview, Illinois. [1] The store was not successful and was later bought by a local Chicago chain, Dominick's supermarkets, and converted into an Omni Superstore by 1991.
All US locations were closed by March 2003, leaving Auchan with no presence in the United States.
Auchan opened a number of stores in Mexico; the first of these opened in Mexico City in 1997 and eventually grew to five stores. Faced with stiff competition from Wal-Mart, as well as local superstore chains Gigante and Comercial Mexicana, and French rival Carrefour (who also sold their stores and left the country in March 2005) , Auchan decided to sell their stores to Comercial Mexicana and withdrew from Mexico in early 2005.
Auchan has also ventured into Argentina and withdrawn.
[edit] References
[edit] See also
[edit] External links
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