Atul Tandon

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Atul Tandon

Born	October 1, 1959 (1959-10-01) (age 48) Delhi, India
Occupation	Senior Vice President of World Vision, Author
Spouse	Birage Tandon
Children	Karman Tandon Sara Tandon

Atul Tandon is Senior Vice President of Donor Engagement at World Vision, a Christian relief charitable organization based in Federal Way, Washington. He oversees private donor engagement and fund raising, including the acquisition, growth, and servicing of corporate and individual donor relationships. Prior to joining World Vision in 2000, Tandon served at CitiGroup as Global Branch Distribution Director and lead marketer for consumer Internet businesses. He received his MBA from the University of Delhi, India.

Atul Tandon was featured on the front cover of the August 2007 issue of Fundraising Success Magazine, as well as in its cover story, An Exercise in Transformation

1 The Banking Years
2 World Vision
3 Supporter Transformation
4 Involvement in Better Safer World and ONE Campaigns
5 Board Membership
6 Publications Online
7 References

[edit] The Banking Years

Atul Tandon served 19 years in the global financial services industry, primarily with banking giant Citigroup. His key role with Citibank’s global leadership team led to innvoations in the United States banking industry, such as wide-spread use of ATM machines. This was achieved by pioneering consumer franchises for the bank and leading corporate-wide culture and technology change.

[edit] World Vision

Tandon calls for cessation of violence against civilians in Darfur. October 1, 2004.

Tandon left the banking industry in 2000 and joined World Vision’s efforts to engage individual donors, churches, the corporate sector, foundations, and community institutions in serving the poor around the world and the United States. In the process, he oversees the recruitment, growth, and cultivation of World Vision’s 3.5 million donor, church and corporate relationships in the United States. His responsibilities include the growth of World Vision’s 50-state pubic engagement network of regional and local offices and the major gifts and volunteer engagement functions.

Under Tandon’s leadership, World Vision has consistently grown revenues at double-digit rates, increased its name and cause awareness, scaled donor satisfaction to all-time highs and established a national presence. He led his teams to respond to disasters in what has been the longest string of emergencies in living memory. His teams launched a nationwide campaign to focus the attention of Americans on the HIV/AIDS pandemic and the plight of widows and orphans in Africa—the HopeChild campaign. He led World Vision’s emergency response capacity development, established significant Web presence, shaped radio and Christian music industry practices, created a corporate engagement platform, started a national radio newsmagazine and developed a strong brand platform for the organization.

[edit] Supporter Transformation

His foremost contribution has been in developing and gaining organizational acceptance for a two-sided global mission, one that seeks to change lives around the world and change hearts amongst World Vision’s donors closer to home in America. These ideas around Supporter Transformation are now gaining industry-wide recognition.

[edit] Involvement in Better Safer World and ONE Campaigns

Tandon was one of the leading voices behind the Better Safer World campaign, which later joined together with Bono’s DATA organization to birth the ONE campaign in the United States seeking to build awareness and enthusiasm among Americans to address issues of global poverty.