Atkins Nutritionals

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Atkins Nutritionals, Inc. produces low-carbohydrate packaged foods.

Contents

[edit] History

The company was started in 1989 by Dr. Robert Atkins, the founder of the Atkins Diet. Following the death of its founder and a reduction in demand for Atkins products, Atkins Nutritionals filed for bankruptcy.[1] The company emerged from bankruptcy on January 10, 2006 with a softened marketing emphasis on the low-carbohydrate aspect of its products and an attempt to emphasize the overall nutritional value of its line of foods. It now has in place a business strategy concentrating on sales of prepared nutrition bars and shakes.

[edit] Low-carb products

Although the marketing focus has changed, the products are still low-carb. It is also stated on the packages the stage of the Atkins Nutritional Approach where they may be used. The products include snack bars, breakfast bars, shakes, and candy.

[edit] See also

[edit] References

  1. ^ Atkins Nutritionals files for bankruptcy - AP 1 August 2005.

[edit] External links

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