Image:AtivanAd.jpg

From Wikipedia, the free encyclopedia

Image
File history
File links

No higher resolution available.
AtivanAd.jpg‎ (250 × 339 pixels, file size: 18 KB, MIME type: image/jpeg)

[edit] Summary

Non-free / fair use media rationale for Lorazepam
Description	A 1987 advertisement for Ativan (Lorazepam) with the following text: "IN A WORLD WHERE CERTAINTIES ARE FEW...No wonder Ativan (lorazepam) C[lass]IV is prescribed by so many caring clinicians."
Source	Advertisement from the American Journal of Psychiatry 1990 archives, http://ajp.psychiatryonline.org
Article	Lorazepam
Portion used	As per Kelly v. Arriba Soft Corporation: (1) The reproduction in thumbnail format is sufficiently transformative from the original to constitute fair use/abridgment; (2) The image has already been published, reducing its significance as a creative work; (3) It is not a "full" replication of a copyrighted work, as the smallest typeface print is rendered unreadable. (4) The market for and value of the original photograph/drawing will not be substantially diminished by the publication of this image which has been reduced in resolution.
Low resolution?	Yes, well below the 0.1MB threshold.
Purpose of use	Illustration of the marketing of a benzodiazepine, lorazepam to physicians. Here, physicians are referred to as "clinicians", a reminder that they are the ones who know their patients, able to identify those who deserve this caring intervention, and able to weigh up benefits vs drawbacks of the prescription. The advert provides reassurance to clinicians that they are "caring" when they go ahead and prescribe lorazepam (increasingly recognised as dependence forming) to relieve anxiety associated with the normal life stress of existential crisis.
Replaceable?	This is an image of a historical advertisement and is not replaceable by a newly produced non-copyrighted image.
Other information	In terms of marketing sophistication, it is sophisticated and subtle, contrasting sharply with a less sophisticated, direct-to-consumer advertisement for Lorazepam from 1977. See http://en.wikipedia.org/wiki/Image:Ativan77.jpg

[edit] Licensing

This image is of a poster, and the copyright for it is most likely owned by either the publisher or the creator of the work depicted. It is believed that the use of scaled-down, low-resolution images of posters

to provide critical commentary on the film, event, etc. in question or of the poster itself, not solely for illustration
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law. Any other uses of this image, on Wikipedia or elsewhere, may be copyright infringement. See Wikipedia:Non-free content for more information.

To the uploader: please add a detailed fair use rationale for each use as well as the source of the work and copyright information.

File history

Click on a date/time to view the file as it appeared at that time.

	Date/Time	Dimensions	User	Comment
current	07:55, 9 August 2007	250×339 (18 KB)	Petlif (Talk \| contribs)	({{Non-free use rationale \| Description = A 1987 advertisement for Ativan (Lorazepam) with the following text: "IN A WORLD WHERE CERTAINTIES ARE FEW...No wonder Ativan (lorazepam) C[lass]IV is prescribed by so many caring clinicians." \| Source )