Image:Ativan77.jpg

From Wikipedia, the free encyclopedia

Image
File history
File links

No higher resolution available.
Ativan77.jpg‎ (200 × 294 pixels, file size: 9 KB, MIME type: image/jpeg)

Non-free / fair use media rationale for Lorazepam
Description	A 1977 direct-to-patient advertisement for Ativan (Lorazepam).
Source	http://www.benzo.org.uk/images/ativan77.jpg
Article	Lorazepam
Portion used	As per Kelly v. Arriba Soft Corporation: (1) The reproduction in thumbnail format is sufficiently transformative from the original to constitute fair use/abridgment; (2) The image has already been published, reducing its significance as a creative work; (3) It is not a "full" replication of a copyrighted work, as any small typeface print present is unreadable, not even visible. (4) The market for and value of the original photograph will not be substantially diminished by the publication of this image which has been reduced to the extent of being blurry.
Low resolution?	Yes, 200/294 pixels (well below 0.1MB threshold)
Purpose of use	Illustration of initial optimistic marketing of a benzodiazepine, lorazepam, including advertising of its positive effects directly to the sufferers of mental illness. The image is interesting, with benefit of hindsight, as the addictive potential of benzodiazepines have become widely recognised since then. This may be perceived as embarrassing to the medical and pharmaceutical professions, in view of the initial optimism about, and frequent prescriptions of, this class of drugs.
Replaceable?	This is an image of a historical (thirty years old) advertisement and so it is not replaceable by a newly produced non-copyrighted image.
Other information	In terms of marketing sophistication, it contrasts sharply with a more sophisticated advertisement for Ativan made 10 years later in 1987. Subtler, toned down and targeted at prescribers, not patients. See http://en.wikipedia.org/wiki/Image:AtivanAd.jpg

[edit] Licensing

This image is of a poster, and the copyright for it is most likely owned by either the publisher or the creator of the work depicted. It is believed that the use of scaled-down, low-resolution images of posters

to provide critical commentary on the film, event, etc. in question or of the poster itself, not solely for illustration
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law. Any other uses of this image, on Wikipedia or elsewhere, may be copyright infringement. See Wikipedia:Non-free content for more information.

To the uploader: please add a detailed fair use rationale for each use as well as the source of the work and copyright information.

File history

Click on a date/time to view the file as it appeared at that time.

	Date/Time	Dimensions	User	Comment
current	03:29, 25 July 2007	200×294 (9 KB)	Petlif (Talk \| contribs)	(This reduced resolution image of a 1977 advertisement poster for Ativan (Lorazepam) found on Ray Nimmo's website, benzo.org.uk (file address http://www.benzo.org.uk/images/ativan77.jpg). It is an historical illustration of the early Medical optimism a)