ASOS.com
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| Asos.com | |
|---|---|
| Type | Public (LSE: ASC) |
| Founded | June 2000 |
| Headquarters | London, England, UK |
| Key people | Nick Robertson |
| Industry | Clothing Retail, celebrity lifestyle |
| Products | Clothes, Shoes, Accessories, Designer, Own Brand |
| Employees | 150-200 |
| Website | ASOS.com |
ASOS.com is the UK's largest online fashion and beauty store. It offers its own label as well as branded fashion and designer goods. It specialises in selling affordable versions of outfits worn by celebrities.
ASOS.com has grown to attract over 2 million shoppers every month and has 1.5 million registered users.
The main head quarters of ASOS.com is situated between Camden Town and Euston, London, UK, in a building known as Greater London House, and it's main fulfillment centre is in Hemel Hampstead.
ASOS provides potential customers browsing it's content with a number of features including individual catwalk model videos of most clothing items on the site. Additionally it runs a fashion blog at blog.ASOS.com. The blog posts articles related to celebrity and entertainment whilst linking clothes worn by or similar to the people featured on the main retail site.
[edit] History
The company was launched in 2000 by Nick Robertson, the great-grandson of the founder of the one time major UK high street tailor chain Austin Reed. Mr Robertson has regularly been embroiled in controversy: in March 2007 he called the company's affiliate marketers, who at one time had generated 30% of the company's sales, "grubby little people in grubby studios".[1]
ASOS stands for "As Seen on Screen", although this meaning is no longer widely used and indeed is only referenced by the company on it's history page. Despite deprecating its original meaning ASOS is still written in as an uppercase acronym; the exception to the rule being the new company logo introduced in 2008 where it is stylistically shown all in lowercase.
[edit] References
- About ASOS.com Includes timeline of the business' growth. Accessed December 2007
- ASOS a star infashion stakes Edinburgh Evening News, 21 January 2005. Accessed December 2007
- Demand from wannabes helps Asos post first profit The Independent, Published: 30 November 2004. Accessed December 2007
- [1] Affiliates close rank after ASOS CEO calls them "grubby" e-Consultancy, 13 March 2007
[edit] External links
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pronounced, [AY-sos]
