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The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.

It is believed that the use of some images of promotional material to illustrate:

• the person(s), product, event, or subject in question
• where the image is unrepeatable, i.e. a free image could not be created to replace it
• on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,
  

qualifies as fair use under United States copyright law. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.

Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.

• the use of low-resolution images of the cover of a comic book to illustrate:
  • the issue of the comic book in question;
  • the periodical comic book series of which this issue is a part; or
  • the copyrighted comic book character(s) or group(s) on the cover of the issue in question;
• or the use of low-resolution images of a single panel from a comic strip or an interior page of a comic book to illustrate:
  • the scene or storyline depicted, or
  • the copyrighted character(s) or group(s) depicted on the excerpted panel in question;
• where no free alternative exists or can be created,
• on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law. Any other uses of this image, on Wikipedia or elsewhere, may be copyright infringement. See Wikipedia:Non-free content and Wikipedia:WikiProject Comics/copyright for more information.