Artist Management Group

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Artist Management Group (AMG) was a pioneering artist's representation company founded by former CAA head Michael Ovitz, Rick Yorn, and Julie Yorn. Jeff Kwatinetz of The Firm acquired Ovitz' share and merged the two firms in 2002.^[1][2]

AMG was a pioneering company with respects to talent management. Previously, powerful talent agencies were known more as large companies while management was handled more personally by smaller outfits. Now there are several companies functioning like AMG started such as Management 360, Untitled and Anonymous Content.

There are several differences between managers and agents. They both take 10% of a deal done for their clients. Managers are not allowed to broker deals directly but can if they have a lawyer on the phone. They are, however, allowed to produce films which agents can not. There are also separate unwritten "rules" for each group. For example, agents typically spend about 1/3 of their time trying to poach clients from other agencies while managers may not do that at all when someone is represented by another management company.

[edit] References

1. ^ Waxman, Sharon (March 19, 2004), “Leading Hollywood Talent and Marketing Companies Merge”, New York Times, <http://query.nytimes.com/gst/fullpage.html?res=9D01E7D81331F93AA25750C0A9629C8B63&sec=&spon=&partner=permalink&exprod=permalink> 
2. ^ Holson, Laura & Weinraub, Bernard (May 13, 2002), “Some See a Young Ovitz in Emerging Power Broker”, New York Times, <http://query.nytimes.com/gst/fullpage.html?res=990CE7DB1739F930A25756C0A9649C8B63&sec=&spon=&partner=permalink&exprod=permalink>