Aromachology

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Aromachology is the study of the influence of odors on behavior. Although certain plants have stimulating or relaxing effects, research on wider scopes of application are still at an early stage. Some cosmetic brands such as Shiseido and Décléor are devoting substantial efforts to the task.

  • This term was coined in 1989 by what is now the Sense of Smell Institute, a division of The Fragrance Foundation.

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