Arnott's Shapes

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Arnott's Shapes are a popular line of savoury crackers produced by Arnott's in Australia. First produced in Victoria in the 1950s, they were originally made in the shape of potato chips, until bakers realised they were too difficult to cut and were a waste of dough. In 1974, they switched to the flat crackers, which are sold today. The reason for the name "Shapes" is because of the variety of the individual cracker shapes, depending on the flavour. Arnott's boast that Shapes are "baked, not fried," which is a less fatty method of cooking. Over 44 million packets of Shapes are consumed each year in Australia.^[1]

[edit] Flavours

Shapes come in a variety of flavours, including:

• Barbecue
• Pizza
• Cheese and Bacon
• Cheddar
• Chicken Crimpy
• Chicken Drumstick
• Nacho Cheese
• Savoury
• Italian Woodfired Pizza
• French Onion and Cheese

There is also a "Crispy Puff" range of Shapes. Crispy Puff Shapes, as the name suggests, are hollow, puffy shapes with a crispy texture. They are available in three different flavours:

• Chicken
• Cheese and Onion
• Sweet Chilli and Sour Cream

Former Shapes varieties include:

• Salt and Vinegar
• Tomato Salsa
• Crispy Chicken
• BBQ Meat Lovers (Still available in few stores. Hard to find.)

Occasionally, Arnott's will release special edition shapes with three or four different flavours in the line. Recent examples include Deli Shapes, World Flavours Shapes and Italian Pizzeria Shapes. The latest special edition is Shapes Sensations.

[edit] References

1. ^ Arnotts.com.au - Shapes. Arnott's Biscuits Holdings.

[edit] External links

• Official web site

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