Arlo Eisenberg
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Arlo Eisenberg (b. 1973) is an aggressive inline skater who pioneered street skating[citation needed]. He is considered by many to be the godfather of the aggressive skating industry[citation needed].
[edit] Biography
Born in Dallas, Texas on September 7, 1973[citation needed], Arlo spent his high school years at the Arts Magnet high school in Dallas, where he studied visual arts and theater[citation needed]. He discovered inline skating the summer before his senior year of high school[citation needed]. Arlo attended three semesters at the University of Texas in Austin before dropping out to follow his dreams West[citation needed].
In the winter of 1992, Eisenberg moved to Venice Beach, California[citation needed], where he took odd jobs before landing a position selling inline skates on The 3rd Street Promenade in Santa Monica[citation needed]. In 1993, together with Brooke Howard-Smith, Brian Konoske, Aaron Spohn and Mark "Heineken" Groenhuyzen, he started an inline company called Senate[citation needed]. Arlo was the chief graphic designer[citation needed]. Popular images included slit wrists and bloody baseball bats[citation needed].
Arlo created an image of himself as a social provocateur, an image which he fostered through his artwork[citation needed]. As a competitive skater, he won the 1996 X Games street title as well as the 1994 NISS Championship[citation needed]. In 1997 Arlo's family opened Eisenbergs Skatepark in Plano, Texas[citation needed]where, every year, they host the professional skate competition, the Eisenberg's Hoedown[citation needed].
Arlo achieved widespread notoriety when Senate produced a line of T-shirts featuring tags that said ‘Destroy All Girls."[citation needed]The tags, Arlo's concept, brought attention from CNN, and launched Senate into the mainstream[citation needed]. In 1997, Arlo was profiled in People Magazine[citation needed] and Newsweek named him one of their ‘100 Americans for the Next Century.[citation needed]’
In 2000, Arlo married[citation needed]. His daughter, LuLu, was born in 2001[citation needed]. In 2002, the couple divorced[citation needed].
After leaving Senate in 2000[citation needed], Arlo provided freelance graphic design services to many companies in the inline industry including: Salomon, Rollerblade, Xsjado, Mindgame and USD[citation needed]. In 2007 Arlo was hired as a senior graphic designer for Paul Frank Industries[citation needed]. Arlo has been the chief graphic designer for streetwear brand Franco Shade since its inception in 2002[citation needed].
