Arena (magazine)
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| Arena (magazine) | |
|---|---|
| Editor | Mat Smith |
| Categories | General male audience |
| Frequency | Monthly |
| Circulation | 25,232 |
| First issue | 1986 |
| Company | Bauer |
| Country |  UK (Origin) |
| Language | English |
| Website | www.arenamagazine.co.uk |
Arena is a British monthly men's magazine. It was created in 1986 by Nick Logan, who had started The Face in 1980, to focus on trends in fashion and entertainment. British graphic designer Neville Brody, who had designed The Face, designed Arena's launch appearance.
The magazine features articles on food, movies, fitness, sex, music, toys, and books. It is pitched at a similarly upscale audience to GQ, attempting to offer a more adult read than lad mags like Maxim and FHM, and gearing itself specifically towards the "black collar worker".
Arena launched the careers of several prominent British media professionals, among them Dylan Jones, the editor of GQ UK who had served as Arena's editor in the late 1980s.
In July 2006, facing competition from the internet, the editorial team behind Arena launched a team blog which features regular posts from its contributors.
In spite of this, magazine circulation continued to fall and in 2007, Giles Hattersley, chief interviewer at The Sunday Times was brought in as Editor. Hattersley oversaw a revamp of the publication and in November 2007, the magazine relaunched with a new design and new palate of content, featuring David Beckham on its cover.
Hattersley returned to The Sunday Times in March 2008 and was replaced in the interim by deputy editor Mat Smith.
Arena now has five international editions outside the UK, in Denmark, Korea, Thailand, Turkey and Singapore. Arena Singapore, the first English language edition outside the UK, was launched on October 27, 2006.
[edit] External links
- Official website
- Arena Turkey Official website
- Arena revamp targets 'urban playboys'- Article in The Guardian
- Man’s Evolution Gets Played Out In This Arena- Interview with the editorial directors of Arena from Marketing Interactive.
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