Image:Arch Deluxe Composition.gif

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Arch_Deluxe_Composition.gif‎ (453 × 249 pixels, file size: 18 KB, MIME type: image/gif)

Non-free / fair use media rationale for Arch Deluxe
Description	From the promotional material associated with the launch of the McDonald's Arch Deluxe.
Source	McDonald's Arch Deluxe official site (now defunct)
Article	Arch Deluxe
Portion used	Image presented as a portion of a larger promotional material (pamphlet and website).
Low resolution?	The image is already at a low enough resolution. Reducing the resolution would cause the irregular text of the image to be more difficult to read.
Purpose of use	Much of the Arch Deluxe's promotional material focused on the high-quality ingredients. This image directly illustrates that. Also it gives shows that McDonald's attempted to market the product with upscale terms while still maintaining traditionally childlike elements such as their unsophisticated font and color scheme.
Replaceable?	For the purpose of illustrating the associated marketing material, this image is irreplaceable.

This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit.

The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.

It is believed that the use of some images of promotional material to illustrate:

the person(s), product, event, or subject in question
where the image is unrepeatable, i.e. a free image could not be created to replace it
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.

Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.

Please note that our policy usually considers fair use images of living people that merely show what they look like to be replaceable by free-licensed images and unsuitable for the project. If this is not the case for this image, a rationale should be provided proving that the image provides information beyond simple identification or showing that this image is difficult to replace by a free-licensed equivalent. Commercial third-party reusers of this image should consider whether their use is in violation of the subject's publicity rights.

File history

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	Date/Time	Dimensions	User	Comment
current	19:10, 27 August 2004	453×249 (18 KB)	DropDeadGorgias (Talk \| contribs)	(Official promotional material from http://web.archive.org/web/19970113214131/www.mcdonalds.com/a_now/deluxe_line/ingredients {{fair use}})