aQuantive

From Wikipedia, the free encyclopedia

 This article or section needs sources or references that appear in reliable, third-party publications.
Primary sources and sources affiliated with the subject of the article are generally not sufficient for a Wikipedia article. Please include more appropriate citations from reliable sources, or discuss the issue on the talk page.
This article has been tagged since October 2007.

aQuantive, Inc. is the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions.

Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th in terms of revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced that it would acquire the company for $US 6 billion, making it the largest acquisition in Microsoft's history. The acquisition closed on August 10, 2007. aQuantive now forms part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.

[edit] External links