Apu (magazine)

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Apu is in year 1933 founded, once in week appearing Finnish family- and general magazine. The current editor-in-chief of Apu is Matti Saari. Circulation of magazine is 231 010 (2005). Apu is known for, among other things, its columns, anecdote column called Nitrodisko, crosswords and weekly Missä Jallu luuraa? (Where Jallu is hiding?) -reader contention.

The magazine has founded in recession year 1933 to help unemployeds. The founder and first editor-in-chief was Yrjö Lyytikäinen.

Editors:

• Veikko Ennala (1950s–60s)
• Eve Hietamies
• Heikki Hietamies (1979–)
• Kaarina Helakisa (1969–1972)
• Juha Itkonen
• Matti Jämsä (1953–?)
• Juha Numminen (special editor 1984–1988, editor 1998–2003)
• Arto Paasilinna (1968–1970)
• Markku Veijalainen (Editor-in-chief 1995–1999)

Columnists:

• Heidi Hautala
• Paavo Lipponen – satrap-stir about third column in Apu in spring 2004
• Arto Paasilinna (1975–1988)
• Yrjö Rautio
• Ilmari Turja
• Juha Väätäinen (1970s)