Anti-cliché

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An anti-cliché is a literary device or figure of speech that twists the meaning or phrasing of a known cliché. Although not named as such by literary critics, many writers, comedians, and poets have made use of the anti-cliché to provide a memorable and often ironic phrase, line, or passage.

Another concept of the anti-cliché relates to the relative merit of any particular news story. A report that will likely garner interest in the target readership must be considered newsworthy; reporting similar trivial events does not generate a sufficient level of interest. The most prominent example of this is the Man Bites Dog paradigm. A daily newspaper would become increasingly stale if there were constant reports of dogs biting men, as the phrase suggests. However, the reverse concept of a man biting the dog is unusual, perhaps novel and hence particularly newsworthy purely due to the inherent irony of such an event.

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