Anti-boycott

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An anti-boycott (also spelled antiboycott and anti boycott) is a term used to describe excess buying of a particular brand or product, in an attempt to counter a boycott of the same brand/product. It is also sometimes, incorrectly referred to as a "counter-boycott" (which, by the definition of "counter" should be used to describe the boycotting of another product/brand in response to a boycott)

The usual reason for an anti-boycott, is to prevent a company/entity from backing down on the decision which initially caused the boycott.

Some examples of recent anti-boycotts include:

  • The "Buy Danish" campaign, set up to counter the boycott of Danish goods by the Middle East
  • The anti-boycott of Estée Lauder products by supporters of Israel.

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