Anthony Ulwick

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Anthony Ulwick who lives in Aspen, Colorado, is the founder and CEO of Strategyn, a business consulting firm.

Ulwick is also an author, notably of the book What Customers Want, that outlines an eight step process for creating new products and markets, relying on statistical data rather than direct customer queries or intuition.

[edit] Published works

Turn Customer Input into Innovation, Harvard Business Review, January 2002.
A Prescription for Health Care Cost Reform. Harvard Business School Publishing.
Ulwick, Anthony (2005). What Customers Want. McGraw-Hill. ISBN 0-07-140867-3.
Ulwick, Anthony (1999). Business Strategy Formulation. Quorum Books. ISBN 1-56720-273-X.