Angelic Pretty

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Angelic Pretty is a name of a Japanese fashion company specializing in lolita fashion, created in 1979. Angelic Pretty sells sweet lolita coats, dresses, jumpers, blouses, cutsews, skirts, headdresses, petticoats and bloomers, shoes, socks, bags and accessories.

An official English site has been launched and the shop ships internationally.

Two of the designers which have made themselves well known throughout the lolita community are Maki and Asuka. Recently they have appeared at events such as PMX where there was also a lolita panel and Angelic Pretty store.

Maki is from the Saitama prefecture. She started working for Angelic Pretty in 2003 and is one of the main designers. She majored in Illustration from a vocational school. Before graduating she brought some of her art to Angelic Pretty to answer their ad and was offered a job, working her way through school. Originally she wasn't interested in clothing design as "you can't draw scenery on clothes, so I thought I would prefer drawing." She is in charge of designing socks as well as choosing the base cloth and thread.

Asuka is from Kanagawa prefecture. She started at Angelic Pretty in 2001. She is another of the main designers, however she also oversees all press work. She majored in Design during high school and entered a vocational school for clothing and accessories. Similar to Maki she answered an ad that Angelic Pretty had placed and was offered a job. She designs shoes, bags and parasols.