AMP!

From Wikipedia, the free encyclopedia

AMP! (formerly Project Apex) is an upcoming online advertising management platform from Yahoo!. Announced^[1] on 7 April 2008, the service seeks to make selling and purchasing ads easier through a common interface. The platform will begin to be introduced in quarter 3 of 2008, although members of the Newspaper Consortium organized by Yahoo! were allowed to preview AMP! early. The service will sell online advertising for search, display, local, mobile, and video mediums.