Americanos Poll

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The Americanos Poll, conducted by Encuesta, Inc., is an opinion poll whose purpose is to promote a better understanding of the U.S. Hispanic and Latino population. The surveys are conducted using a random sampling technique in order to provide an accurate representation of Hispanic public opinion in the United States. The polls often look at the U.S. population as a whole, in order to compare and contrast differences between Hispanics and non-Hispanics. The name of the poll, which means "Americans" in Spanish, was chosen to reflect the multicultural heritage of U.S. Hispanics.

Beginning in 2005, Americanos Poll studies have been conducted on a wide range of social, political, economic and consumer-related topics, including presidential elections[1], media habits[2], and brand preferences[3], to name a few. The series has served as a source of information for media outlets and organizations that monitor the Hispanic/Latino population in the U.S. Findings are released to the public free of charge.


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[edit] References

  1. ^ HispanicMPR.com, “Encuesta: For U.S. Hispanics, Clinton first choice for President in 2008,” January, 2007, http://www.hispanicmpr.com/2007/01/
  2. ^ World Reach Communications, “New Americanos Poll Survey Uncovers Hispanic Television Habits and Opinions,” June 22, 2006, http://juantornoe.blogs.com/hispanictrending/2006/06/new_americanos_.html
  3. ^ South Florida Business Journal, “U.S. Hispanics: Sony, Panasonic among favorite brands,” September 29, 2005, http://www.bizjournals.com/southflorida/stories/2005/09/26/daily36.html