Americana at Brand
From Wikipedia, the free encyclopedia
| Americana at Brand | |
 American at Brand sign |
|
| Facts and statistics | |
|---|---|
| Location | Glendale, California |
| Address | 889 Brand Blvd Glendale, CA 91210 |
| Opening date | May, 2 2008 |
| Developer | Caruso Affiliated |
| Owner | Caruso Affiliated |
| No. of stores and services | 75 |
| No. of floors | 4 |
| Website | www.americanaatbrand.com |
Americana at Brand is a large outdoor shopping community in Glendale, California. The site is owned by Caruso Affiliated, a real estate development of many other projects such as The Grove at Farmers Market in Los Angeles, CA. Americana at Brand has 75 retail shops and a variety of dining options. The Americana includes 100 condominiums and 238 apartments.[1]
The Americana project stirred debate in Glendale for four years; with some merchants fearing the Grove-style "lifestyle center" would hurt businesses for stores along Brand Boulevard and in the Glendale Galleria. Some residents worried about overdevelopment and traffic.[1]
Both The Americana and The Grove are organized upon the idea of a city center -- with a mix of architectural styles, building heights and materials used, as well as vast open spaces at the projects' center. Caruso Affiliated often sets their developments in place and time. The architectural style of the Americana is meant to reflect the industrial era, including a massive elevator shaft with exposed steel beams, in contrast to The Grove, which is based on 1940s Charleston, South Carolina.[1]
The project opened to the public on May 2, 2008.[2]
[edit] Attractions
In addition to Americana at Brand's upscale shops, restaurants and movie theater, the outdoor mall features Waters of Americana, an animated fountain by WET. The musical fountain, located in the central landscaped park, performs every half hour, though a non-musical program runs between shows. A gold-leaf statue, chosen by developer Rick Caruso, rises from the center of the fountain's smaller pool. The statue is a replica of Donald de Lue's 1949 Spirit of American Youth sculpture in France, a memorial to Americans who fought at Normandy in WWII. [3] The statue also serves as the icon for The Americana at Brand.
An internal transit system uses an electric-powered trolley car to shuttle visitors through the main square and around the perimeter of the complex.
[edit] References
- ^ a b c Mia DiMassa, Cara (April 1, 2008), “Glendale set to welcome once-disputed development”, Los Angeles Times, <http://www.latimes.com/news/local/la-me-americana1apr01,1,5287829.story>
- ^ "'The Grove' Developer Opens New Open-Air Mall In Glendale", MSNBC / KNBC, May. 3, 2008.
- ^ WET News. WET Design. Retrieved on 2008-06-02.
