Amber's Brewing Company

From Wikipedia, the free encyclopedia

This article or section needs sources or references that appear in reliable, third-party publications.
Primary sources and sources affiliated with the subject of the article are generally not sufficient for a Wikipedia article. Please include more appropriate citations from reliable sources, or discuss the issue on the talk page.
This article has been tagged since June 2008.

Amber's Brewing Co. Inc.^TM is a microbrewery located in Edmonton, Alberta, Canada.

[edit] Brands

Beer
Beer brands include "Amber's Australian Mountain Pepper Berry" Lager, "Amber's Pale Ale", "Amber's Sap Vampire Maple Lager" and "BUB's Lunch Pail Ale".

Craft Coolers Coolers include "Amber's GROG Lime Cooler". Because there is real fruit in the coolers it is required that you "Flip before you sip" implying that carefully inverting and twisting of the bottle before opening will allow the fruit to return to suspension before serving.

[edit] Advertising and Slogans

"Flip before you sip" has become eponymous with the craft cooler line.

The slogan "the Beer with more Nose" has come to represent "BUB's Lunch Pail Ale" because dry hopping has created a stronger hops aroma than most of Amber's other beers and because the character represented on the box and the labels, BUB SLUG has a larger than average nose.