Alfred Nu Steele

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Alfred Nu Steele
Born	April 24, 1901 Nashville, Tennessee
Died	April 4, 1959 New York City, New York
Occupation	CEO of Pepsi Cola
Spouse	Joan Crawford (1956-1959)

Alfred Nu Steele (24 April 1901 – 4 April 1959) was a U.S. soft drink businessman. He graduated from Northwestern University in 1923, where he played football, and became an ad executive. He first worked for the Coca-Cola Company, as vice president of marketing. He later became the CEO of the Pepsi-Cola Company in 1949. Under his management, sales tripled between 1955–1957. He reduced the sugar content of the sodas and introduced Pepsi products to third world countries. He worked for Pepsi until his death from a heart attack in April 1959. He was the 4th and last husband of actress Joan Crawford (married May 10, 1955 in Las Vegas). Herbert L. Barnet, Steele's handpicked successor as chairman and CEO, appointed her to the Board of Directors where she would serve until her forced retirement in 1973. The two had their ashes interred in a crypt together upon Crawford's death in 1977. They are interred in Ferncliff Cemetery in Hartsdale, New York. His crypt market incorrectly lists his middle initial as "M" for no explained reason.