Alexey Brodovitch

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Alexey Brodovitch (also Brodovich) was a Russian-born photographer, designer and instructor who is most famous for his art direction of Harper's Bazaar from 1938 to 1958.

Brodovitch was born in 1898. He fled Russia in 1920 and settled in Paris. He came to the United States in 1930 and began his career at Harper's Bazaar in 1934. [1]

In addition, Brodovitch is virtually the model for the modern magazine art director. He did not simply arrange photographs, illustrations and type on the page; he took an active role in conceiving and commissioning all forms of graphic art, and he specialized in discovering and showcasing young and unknown talent.[2]

Brodovitch edited three issues of Portfolio a short-lived, but landmark graphic design publication. The first two issues appeared in 1950. The third issue appeared in 1951.

After a remarkable career but an unhappy personal life, Brodovitch died in 1971 in a small village in southern France. [3]

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[edit] References

  • Alexey Brodovitch by Kerry William Purcell, Phaidon Press, 2002.
  • Brodovitch by Andy Grundberg, H.N. Abrams, 1989.
  • Nine pioneers in American graphic design, by Roger Remington, MIT Press, 1989.