Alex Woo

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Alex Woo (born ca. 1974) is a New York based jewelry designer who first rose to prominence when a necklace from her Little Numbers collection was worn by Eva Longoria in 2005.

[edit] Early life

Woo's father, Alexander Woo, was a bench jeweler and began teaching her the basics of jewelry making when she was five years old. He continued to serve as her mentor as she went on to study fine arts and jewelry design at Cornell University, The American University of Paris and Parsons School of Design.

[edit] Alex Woo Jewelry

The exposure Woo received after winning the National Women's Jewelry Association's design competition in 1998 led to the formation of her own company, Alex Woo Jewelry, in 2001. Currently, the company's line consists of rings, charms, cuffs, pendants, and necklaces.

Besides Longoria, Alex Woo's celebrity customers have included Kelly Ripa, Lindsay Lohan, and Paris Hilton. In 2006, Woo was named a Rising Star by the Jeweler's Circular Keystone Show Design Center.