Alex Perry

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Alex Perry is an Australian fashion designer, particularly noted for his designs in womenswear.

After graduating from East Sydney Technical College in 1984, Alex worked as a model agent representing Australian models for international modelling agencies. In 1992 Alex opened his first atelier creating expensive gowns, jewelled corsets and sexy sheaths. Vogue Australia photographed these gowns that were to become the Alex Perry trademark signature in his first editorial shoot.

Alex relocated his salon in 1994 to Double Bay, Sydney where he built up his impressive clientele to include high profile celebrities, social identities and personalities. Alex Perry was a designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and is the only designer to show each year since. Perry’s runway shows have featured supermodels such as Linda Evangelista, Megan Gale, Kate Fisher, Alyssa Sutherland, Nicole Trunfio and Lily Cole.

After being established as Australia’s premier Couturier, Alex Perry launched his first “ready to wear” collection in 1998. Familiar Alex Perry Couture signatures of boned corsetry, hand ruching and sexy, feminine silhouettes are elements of the ready-to-wear collection.

Alex Perry designs are now stocked at David Jones department stores in Australia and are also available at selected boutiques internationally including United States, United Arab Emirates, Saudi Arabia, Indonesia and Hong Kong. In May 2002, Alex Perry launched his Sydney salon at The Strand Arcade. Alex Perry's debut accessories collection was launched in 2006 and features stilettos, jewelled clutch handbags and bijoux earrings for evening and bridal. Alex has been described as 'Australia’s Most Glamorous Designer’[1] .

International models Elle Macpherson, Linda Evangelista and Claudia Schiffer have donned his designer ball gowns and red carpet eveningwear [1]. Jennifer Lopez and Nelly Furtado both chose to perform on stage and walked the red carpet in Alex Perry gowns. His designs have also been modelled by Jennifer Hawkins former Miss Australia and Miss Universe and now television presenter on The Great Outdoors and have been worn by Sonia Kruger on the celebrity reality show Dancing With The Stars.

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[edit] Biography

Alex is the middle son of three boys of Greek immigrant parents, who ran a hamburger shop in suburban Sydney. His wife Mary is a former fashion model from Greece. [2]

[edit] Media

Alex has appeared as a fashion commentator or co-host on such television programs as “50 Years of Television – Red Carpet reportage” (Seven Network), “Melbourne Cup Fashions on the Field” (Seven Network), commentary of Prince Charles & Camilla’s Royal Wedding, co-host for “Australian Fashion Awards” (Nine Network), co-host of “Ultimate Make Over” (Seven Network). He is also a regular guest on Mornings with Kerri-Anne on the (Nine Network) and other morning television shows.

Alex is also the only judge to appear in all 4 cycles of Foxtel’s highest rating Australian show “Australia's Next Top Model”.

[edit] References

  1. ^ a b "http://www.fashionwindows.com/fashion_review/alex_perry/default.asp"
  2. ^ Power dresser | The Courier-Mail

[edit] External links