Talk:Alcohol advertising
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I'm completing a review of the literature on the effects of alcohol advertising and the statement removed from this page, "Scientific research around the world conducted by governments, health agencies and universities has, over decades, been unable to demonstrate any causal relationship between alcohol beverage advertising and alcohol consumption. It has, however, demonstrated that effective alcohol campaigns can increase both a producer's market share and also brand loyalty (Federal Trade Commission; Fisher; Frankena et al.; Sanders).[1]," appears to be accurate.
If you know of any scientific peer-reviewed publications that have demonstrated a causal relationship between alcohol advertising and alcohol consumtion, please add it and modify the removed statement to reflect your discovery.AssocProfMarketing 18:58, 28 February 2007 (UTC)
There is an article from the Archives of Pediatric and Adolescent Medicien, Vol. 160, Jan 2006 on page 18-24 which found a significant correlation between youth drinking and their exposure to advertisements.
There is another article in the American Journal of Health Behavior Nov. 2004 vol. 28 issue 6, pag 498-509 which finds a significant rise in youth drinking based upon exposure to advertising.
Danielralphberg 14:45, 21 September 2007 (UTC)
There is a professor named David Justin Hanson who is changing this page to reflect his view that alcohol advertising does not affect consumption of alcohol. He is using his own website as a reference, and is erasing previous references to the scientific literature. He is also changing the content without saying anything in the discussion. —Preceding unsigned comment added by Danielralphberg (talk • contribs) 05:12, 29 October 2007 (UTC)
I would suggest you go to pubmed.gov and run a few searches on alcohol advertising and behavior. There are quite a few articles on this subject in the peer-reviewed literature. Danielralphberg 14:56, 21 September 2007 (UTC)
[edit] Effects of alcohol advertising: where's the evidence?
The only studies cited in this entry to support the hypothesis that alcohol advertising increases alcohol consumption are correlational and cannot, by the very nature of their inadequacies, demonstrate such causality. For example, a recent study reported a high correlation between the wearing of alcohol-branded clothing by young people and their consumption of alcohol. This led to the call for stores to stop selling such merchandise to those under the age of 21.
However, any correlational study would most certainly find a very high correlation between wearing crosses with being Christian and wearing Stars of David with being Jewish. Would anyone really believe that wearing religious jewelry causes one’s religious affiliation? However, they readily jump to the conclusion that alcohol advertising causes increases in alcohol consumption.
Controlled experimental studies could provide evidence of causality. However, not a single controlled experimental study has ever found that alcohol advertising causes an increase in alcohol consumption, causes non-drinkers to begin drinking, or causes alcohol-related problems.
Referencing more correlational studies will provide no evidence that alcohol ads cause any increase in alcohol consumption.
This isn't opinion but fact.David Justin 02:09, 16 November 2007 (UTC)
