Talk:AIDA

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[edit] Invalid link in the reference section.

iBoost Journal's Creating Attention, Interest, Desire & Action Online (Accessed April 29, 2005)

I tried this link on 26th of May 2006 and it didn't work. I suggest to remove it.

- The site is gone. Removed 19 June 2006 as part of inital rewrite. This article needs more work (too much focus on online marketing)

- Shouldn't D = Decision not desire? - How conveinient to say viewers have a short attention span. Are you are showing something worth viewing? Better to say they discerning, mobile and have the option as to where they spend their attention span.