African Film and Television Association

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The African Film and Television Association is an international group that advocates for organizations and persons involved in, or concerned about, fair and positive representation of Africans in the film and television industries. AFTA was founded in September 2006, at Ashcroft, in Canada.

The idea for AFTA grew out the experiences of the African Unification Front and of SABFTA, the Society for the Advancement of Blacks in Film and Televisions Arts, as well as the African Canadian Association of British Columbia.

AFTA's membership is not restricted to journalists and actors only, but to anyone with an interest in the issues raised by the way that Africans are portrayed and treated by film and television. Especially of concern to AFTA is the exploitation of and maltreatment of Africans who provide secondary services that support the film and media inustries, as well as the impact on African viewers, of the negative and demoralizing depictions of Africa, the Caribbean, and African Diaspora communities.

AFTA represents aims help coordinate and to assist in the efforts to fulfill the goals of the African Film Summit, and the resolutions of dozens of organizations working for the betterment of media dnfilm industry standards, including the West African Journalists Association, the East African Journalist Association, the Canadian Association of Black Journalists, the Association of Caribbean Media Workers, and others.