Talk:AdWords

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[edit] Neutrality

Anonymous user left his message on my talk page, but should be here: "I do have a wikipedia name and have been contributing here for over a year. I just forgot to log in. The sentence I added to the AdWords article was not non-neutral, any more than many articles here, including the click fraud article you recently rewrote. (If you noticed, I did a little work on that and then linked the AdWords article to click fraud.) Anyway, I do not wish to get into a confrontation, but click fraud is a major part of the AdWords story and has even been acknowledged to be a significant threat by Google's CFO. Mention of it belongs in that article."

Dear anonymous-user: you added the text "AdWords has been plagued with allegations of click fraud which has caused many advertsers to abandon the program or to opt out of the search and content networks."[1] to which I reverted with comment "removed POV from click fraud statement.... should really be supported by some citation -- there ARE click fraud lawsuits against many major ppc engine, though"[2]
The anonymous users addition was a pretty clear case of not only non neutrality, but also possible Original Research. It reads like it was written by a disgruntled advertiser. It'd be just as worse as if a Google PR person came in here and wrote a glowing review that 'nothing is wrong with google!'. Both would be non-neutral.
The idea behind the text, that there is a problem with click fraud, was moved to the Legal section in a more neutral manner with this text: "The service has generated lawsuits in the area of trademark law and click fraud."
The quote from Google CFO sounds interesting -- do you have a citation? Eclipsed 17:29, 14 August 2005 (UTC)
ah...CNN report from December 2, 2004[3] looks to be the citation. Probably better content for click fraud page. Eclipsed 18:02, 14 August 2005 (UTC)

[edit] Auction type

Academic paper on the type of auction used: http://rwj.berkeley.edu/schwarz/publications/gsp051003.pdf Carax 19:33, 18 May 2006 (UTC)

[edit] linkspam

What's the policy and definition of linkspam. I thought a pointer to an article about undocumented adwords feature wouldn't qualify. The wiki page is about adwords and it's an article about adwords -- why is that spam? It was removed and the comment in the revision was "linkspam". —The preceding unsigned comment was added by 24.215.192.111 (talk • contribs).

See Wikipedia:External links and Wikipedia:Spam for relevant policies. --mtz206 (talk) 01:34, 12 July 2006 (UTC)

[edit] How Adwords work

Advertisers place searches that google users make. If their word combo comes up, google chooses between various advertisers who bid for placement. An algorithm is used and the highest payer does not necessarily go first. Can someone explain the process? (moved this insertion by User:64.51.92.250 from article to here)

[edit] An Agencies Guide to AdWords

This is not link spam but a link to a genuine AdWords resource

Google Adwords Agency Secrets: A Free Interactive Guide

[edit] A few links for verification

How to Start Adwords Conversion Tracking
Adwords/PPC Keyword Help
Comparing Adwords to Yahoo Search Marketing
—Preceding unsigned comment added by 68.192.201.161 (talk) 04:59, 7 June 2008 (UTC)

Hello, I strongly support the inclusion of the Inside AdWords Blog - official fresh news from Google, so it is definitely adding value to the entry. I would also suggest the informal and unofficial Google Groups for AdWords (http://groups.google.com/group/adwords-help). Best, Anna —Preceding unsigned comment added by 68.14.57.224 (talk) 17:35, 25 January 2008 (UTC)

Hi, I'm new here and probably haven't read all the rules that I need to so please forgive any 'newbie' errors :)

Here are a couple of links that I thought to add to this article, as well as a suggested 'expansion' of the article's coverage.

Inside Adwords: Google's Official Adwords Blog This is the official adwords 'blog' from google. Yes, there's already a link to the adwords website, but the blog is where people can find out uptodate info about adwords, as well as track the evolution of it from beta to current.

Adwords Excellence - A Free Adwords Mastermind A free website explaining Google Adwords that's up on the Internet Archive. I thought this would be a nice contrast to the 'official tour' of Adwords by giving wikipediers the insight of a practicing adwords 'pro'. Also seeing that this site's been made available to public for free I thought it would give readers a helpful and alternate view into Adwords...without having to pay for access to the information.

Adwords plays a significant role in conjunction with the search habits of people. Relevant adverts are brought to our attention, depending on what we're looking for. However, as more and more people depend on search engines to find what they're looking for, could we have a situation where the actual search results are directly driven/guided by Google Adwords beyond the targeted ads? Perhaps this broaches the area of ethics and if plausible would come under 'original research'. Still, the thought behind it is that the article could be expanded to explore 'this side' of adwords beyond functionality, and a commentary on 'click fraud' and competitors.

Am I making (ad)sense? :)

  • Thanks for asking. The official blog might be useful as a primary source, so it could be cited as a reference. The article has a link to the main Adwords page, and from there a user can find the blog. The e-book might be a valid secondary reference if it passes Wikipedia:Reliable sources. You should skim that article to get an idea. I don't think either of these things is needed in the External links section. Generally, you want to add content to articles, and then cite references. Most often when people come by just to add links, that's not so helpful. Wikipedia isn't a search engine, so the goal isn't to provide a list of resources. Jehochman (Talk/Contrib) 03:22, 25 March 2007 (UTC)

squidoo.com/adwordsprogram/ Ad Words Program: A Update Center Since first introduced Adwords has developed in scope. Google is constantly updating how it ranks the relevance of web publishers in it's program. Even the options available to publishers has expanded. It is important for everyone to remain current and within policy.