Adweek

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Adweek is a weekly American advertising trade publication.

First published in 1978, Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet.

In April 2008 Adweek's editor of ten years, Alison Fahey, was promoted to publisher/editorial director. She was replaced as editor by Mike Chapman, formerly of the Economist Intelligence Unit and eMarketer.

Adweek is a weekly publication. It also publishes a blog, Adfreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by VNU, a Dutch publishing and research conglomerate controlled by a consortium of private-equity firms.

As the second-largest advertising-trade publication,[1] its main competitor is Advertising Age.[2]

In 1990, Affiliated Publications Inc., the parent of the company that publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek. [3] The magazine stabilized in the 1990s [4]

[edit] References

  1. ^ Elliott, Stuart (September 12, 1991). ADVERTISING; Adweek Plans Overhaul as a Sign It Is Alive and Well. New York Times
  2. ^ Stevenson, Richard W. (October 14, 1985,). The Battle of Two Advertising Magazine. New York Times
  3. ^ THE MEDIA BUSINESS; Adweek Parent Acquisition Set.
  4. ^ Elliott, Stuart (November 10, 1998). ADVERTISING; Adweek magazine is commemorating its 20th anniversary with a record 232-page special issue. New York Times

[edit] External links