Adult hits

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Adult hits (sometimes also called variety hits or classic hits) is a radio format that does not adhere to a specific music genre but rather a true mix of programming styles. This format emerged in the early 2000s and is most famously associated with the Jack FM brand, although the format and the Bob FM brand both predate Jack. However, not all stations which implement the adult hits format use these brands — other brands associated with the format include "Frank", "Joe", "Mike", "Ed", "Max", "Dave", "Giant", "Simon", "Sam", "Charlie", "Ben", "Freedom", "Pirate" and "Big Daddy". Most listeners label the format as "Jack", "random radio", or "iPod shuffle".

Most adult hits station plays a mix of rock, alternative, pop, new wave and oldies along with other music genres.

Companies associated with the format in Canada include NewCap, Rogers and CTVglobemedia. Companies in the United States include Nassau Broadcasting, CBS Radio, Citadel Broadcasting, and Entercom.

Adult hits stations often go under monikers that consist of "(Male Name) FM" (with an exception being the feminine "Jill FM" in Los Angeles), but there are some that use another name such as "My FM" or call themselves "Adult Hits 92.7" after the format itself. Adult hits stations target adults 25-54, and more specifically at 35-44 year olds. They have a wide playlist consisting of over 1,000 songs consisting of Top 100 music from the mid-'50s through today. This is one of the reasons the format is currently so popular; it has a wide playlist similar to an MP3 player's capabilities, and radio companies are utilizing this format to compete against such technologies. In fact, a variation of adult hits has made inroads into the country format, typified by the "Hank FM" stations; likewise with "Jose FM", a Spanish-language answer to Jack FM, syndicated by Entravision.

However, while radio companies like to compare adult hits stations to MP3 players, it's still very different as MP3 players are commercial free and much more personalized to one's taste. Adult hits stations are just that: only sticking to the hits. Another attribute of adult hits stations is that they have fewer disk jockeys, sometimes even none at all, which makes it even more appealing to radio companies as they won't have to pay as many (or any at all, in some cases) personalities. The stations are simply run by a computer, a playlist on shuffle, and a program director programming the list.

This aspect is debated by many, as people believe that without jocks a station has no personality and therefore no draw. Another common criticism of the DJ-less format is that song information (titles and artists) is not usually mentioned on-air. Often, due to the strict playlist, no requests are taken. And yet, there are plenty of radio listeners who don't care for DJs.

Contents

[edit] Adult hits radio stations

[edit] Canada

[edit] United States

[edit] Europe

  • Radio 30 Plus, Radio 30 Plus
  • Jack FM Oxfordshire
  • Jack FM The Netherlands
  • Jack FM Berlin,Germany
  • 88.6, Wien, Austria

[edit] See also

[edit] External links

Languages