Activeweave
From Wikipedia, the free encyclopedia
| Activeweave, inc. | |
|---|---|
 |
|
 Activeweave's BlogRovR running on Firefox |
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| Developed by | Activeweave, inc. |
| Initial release | November 2006 |
| Written in | Java Javascript XUL |
| OS | Cross-platform |
| Available in | English |
| Genre | Firefox Extension, IE Plugin |
| License | Freeware, Proprietary |
| Website | http://www.activeweave.com/ |
Activeweave, inc. is a Silicon Valley-based startup, operating in the attention management and social web arenas. It was acquired in April 2008 by Buzzlogic, inc.[1]
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[edit] History
Activeweave was co-founded in late 2005[2] by software entrepreneurs Jean Sini and Marc A. Meyer[3]. In early 2006, the company raised a round of seed investment funding from business angels including Esther Dyson and Eric Di Benedetto[4].
[edit] Technology
Activeweave develops a contextual and social web overlay technology. In conjunction with a traditional web service, Activeweave leverages the add-on it built for the Firefox, Flock and Internet Explorer browsers to provide its users with always-on, in-place access to information relevant to the page they are currently viewing.
[edit] Services
Activeweave offers consumers two distinct services, both currently in public beta:
Stickis, launched in November 2006[5][6][7], primarily focuses on tight-knit communities, and lets its users collaborate by annotating web pages as they browse. It also enables users to discover, read and comment on their peers’ annotations, either in-place or through a searchable, centralized repository that exposes the shared accumulated knowledge to participants in a form equivalent to a multi-author blog.
BlogRovR, launched in April 2007 [8][9], helps individuals manage the attention they pay to massive amounts of information hosted by blogs and mainstream media. Thus it participates in stemming the potential attention crisis caused by the accelerated growth in the quantity of content available for consumption online.
BlogRovR exploits the same underlying technology as Stickis to continuously overlay stories, contextually relevant to the web page currently being viewed, right into the browser. It allows each individual user to select blogs and mainstream media sources they trust, and automatically picks relevant stories from those sources, as well as closely related sources. This allows users to reduce the time they spend systematically reading blog posts, while ensuring that those same posts will be delivered, precisely when they are relevant to the material currently being viewed, thus more likely to be meaningful and useful.
[edit] Awards
In June 2007, BlogRovR gained the status of recommended[10] Firefox add-on. BlogRovR was also nominated in 2007 as a finalist to the Webware 100 in the browsing category.
[edit] References
- ^ Mashable coverage of Activeweave purchase by Buzzlogic
- ^ Overview of Activeweave by Michael Arrington on Techcrunch
- ^ Activeweave team overview on company site
- ^ Funding coverage from San Francisco Chronicle
- ^ Techcrunch coverage of Stickis launch
- ^ Webware review of Stickis service
- ^ VentureBeat coverage of Stickis launch
- ^ BlogRovR launch coverage by Under The Radar
- ^ Overview of BlogRovR service on Techcrunch
- ^ Recommended Firefox Add-ons
