ABS-CBN Foundation
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ABS-CBN Foundation is a socio-civic organization organized by ABS-CBN to facilitate social programs and outreach to the public. It also had once produced educational TV shows for ABS-CBN.
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[edit] History at a glance
In 1989, ABS-CBN established a non-stock, non-profit organization, namely ABS-CBN Foundation Inc. (AFI). Initially, the organization's primary burdens were to generate welfare funds by broadcasting the plight of those in need of assistance and ensuring the proper allocation and utilization of solicited help. Eventually, the AFI restructured itself to compensate an all-around developmental approach as its mission to provide a better quality of life for every Filipino in general and every Filipino child in particular. All development programs for the grassroots carry a significant slant targeted to directly benefit children.
ABS-CBN Foundation Volunteers(first known as Social Service Club) was formed June 27, 1993 which undertakes rescue and relief activities in circumstances such as natural catastrophes. Today, it offers emergency first aid-training, rehabilitation, critical incidence stress debreifing, medicval missions, outreach projects and assisting ABS-CBN sponsored activities, most especially activities of ABS-CBN' radio station DZMM.
Starting 1994, with its Educational programs made for television, provided the Filipinos state-of-the-art and value-laden kiddie shows such as Bayani, Hirayamanawari, Math-tinik, Sine'skwela, Epol/Apple and Pahina; all of which bagged several awards from prestigious award-giving bodies.
In 1997, it launched the popular Bantay Bata, a 24-hour hotline and child intervention show. Also the same year, ABS-CBN Bayan Foundation was launched, providing livelihood opportunities to the sorely-impoverished society of the nation. The same media-based program was launched the following year namely Bantay Kalikasan, an environmental-awareness advocate.
[edit] Vision
- "A better world for our children."
[edit] Mission
- "To enable our children to achieve their full potential by affecting the strategic sectors of society towards our visions through the maximum use of the power, creativity and reach of media."
[edit] Campaigns & Programs Espoused
- Bantay Bata (Child Watch) - a program geared towards the rescue and rehabilitation of disadvantaged Filipino children
- Educational Television (ETV) - a program which aims to enhance the Philippine public educational system through the use of audio-visual aids (a television set and VHS/DVD player, plus access to the ETV educational video library series). This program has been in service in conjunction with the curriculums set by the Philippine Department of Education, Culture and Sports (DECS)
- Bantay Kalikasan (Environment Watch) - program championing the Philippine environment. Major projects include the saving of the La Mesa watershed in Quezon City (www.lamesawatershed.com), the establishment and maintenance of the La Mesa Eco Park museum (www.lamesaecopark.com) as well as other environment-saving projects like Bantay Usok and Bantay Baterya (www.bantaybaterya.com)(anti-pollution drives) - see www.bantaykalikasan.com
- Sagip Kapamilya (Saving Members of the Family) - emergency relief operations program. www.sagipkapamilya.com
- BAYAN Microfinance - a program which helps deserving individuals embark on start-up enterprises by providing training and some funding assistance
[edit] Projects
In 2004, it formed the "Sagip Kapamilya", an outreach program extended help to the victims of the tragedy in the provinces of Aurora and Quezon in Luzon.
Early 2005, the organization tied up with Gawad-Kalinga, a non-government, non-profit organization aiming to provide quality, permanent shelter for the poor.
