ABC Innovation

From Wikipedia, the free encyclopedia

 This article or section is written like an advertisement.
Please help rewrite this article from a neutral point of view.
Mark blatant advertising which would require a fundamental rewrite in order to become encyclopedic for speedy deletion, using {{db-spam}}. (December 2007)
Please help improve this article or section by expanding it.
Further information might be found on the talk page or at requests for expansion. (October 2007)

ABC Innovation is a division of the Australian Broadcasting Corporation formed in early 2007 as 'an incubator for digital development across the ABC'.[1] The division took over many of the services previously managed by the New Media and Digital Services division, including ABC Online.

[edit] History

Main article: History of the Australian Broadcasting Corporation

The ABC established its original Multimedia Unit in 1995,[2] to manage the Corporation's website (launched in August that year). Although the unit at first relied upon funding allocation to the Corporation's television and radio operations, in subsequent budgets it began to receive its own.[2] The ABC provided live, online election coverage for the first time in 1996, although it was not until 1997 until limited news content was provided.[2]

ABC Multimedia was renamed ABC New Media and Digital Services in 2000, at the same time becoming an 'output division' similar to Television or Radio.[3] The department continued to perform the same functions, in addition to taking control of the ABC's first digital television channels - Fly TV and the ABC Kids Channel. 'Broadband news' services were introduced in 2001.

In March, 2007 ABC Innovation led the Corporation's establishment of an 'ABC Island' in virtual world Second Life, launched with a live simulcast of a Four Corners program on virtual worlds titled You Only Live Twice.[4] The presence was vandalised soon after - an attack on the site resulted in significant damage that was later repaired.[5] The division won a C+T Award on July 18, 2007 for the site.[6] In September 2007, ABC Innovation created a mobile off-deck portal providing coverage of the Australian Federal Election which could be downloaded to mobile devices at http://www.abc.net.au/mobile.

ABC NOW, a desktop application combing the ABC's television, radio and news RSS feeds, was released on December 3, 2007.[7]

[edit] References

  1. ^ The ABC Of Digital Media Evolution. Australian Broadcasting Corporation (2007-02-07). Retrieved on 2007-10-01.
  2. ^ a b c About the ABC - The 90s. Australian Broadcasting Corporation. Retrieved on 2007-10-01.
  3. ^ About the ABC - The 2000s. Australian Broadcasting Corporation. Retrieved on 2007-10-04.
  4. ^ Stephen Hutcheon. "Revealed: ABC chief's virtual alter ego", 2007-03-16. Retrieved on 2007-10-04. 
  5. ^ Simon Canning. "ABC's virtual site 'griefed'", 2007-05-23. Retrieved on 2007-10-04. 
  6. ^ Australian Broadcasting Corporation (2007-07-19). "ABC Wins two C&T Awards". Press release.
  7. ^ (2007-12-03). "ABC NOW: Another Step in the ABC’s Digital Revolution". Press release. Retrieved on 2007-12-04.

[edit] See also

v • d • e
Australian Broadcasting Corporation
Divisions
History
Governance
ABC Board · Mark Scott (Managing Director) · Maurice Newman (Chairperson)
See also