A Sign of the Times

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“A Sign of the Times”
“A Sign of the Times” cover
Single by Petula Clark
from the album 'My Love/A Sign of the Times'
B-side "Time for Love"
Released March 1966
Recorded 1965
Genre Pop
Label Warner Bros.(US)/Vogue (UK)
Writer(s) Tony Hatch
Producer Tony Hatch
Petula Clark singles chronology
"My Love" "A Sign of the Times" "I Couldn't Live Without Your Love"

A Sign of the Times was a 1966 single by Petula Clark. Written by Tony Hatch, the uptempo pop number juxtaposed Clark's driving vocals with a powerful brass section. She introduced the tune on the Ed Sullivan Show on February 27, 1966.

The song indicated a burgeoning trend toward tempo in medlodic music, reaching #2 on Billboard's easy listening chart, as opposed to its #11 position on the Hot 100. In the late 1990s "A Sign of the Times" reached an entirely new audience in the United States when Clark's recording was featured in a series of popular Target Department Store commercials.