A Magazine
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A Magazine was founded in 1989 by Jeff Yang, Amy Chu, Sandi Kim and Bill Yao to cover Asian American issues and culture, and grew out of a campus magazine Yang edited while an undergraduate at Harvard University.
Until its closure in February 20, 2002, it was the largest publication for English-speaking Asian Americans in the United States, with bimonthly readership exceeding 200,000 in North America.
Though well known and influential in the Asian American community, it was never profitable in its 13 year existence.
In November 1999, it obtained US $4.5 million in venture capital funding, and the company was renamed aMedia, reflecting a branching out into Web publishing. Unfortunately, this change came right as the dot-com boom was turning to bust. In early 2000, right after announcing their move to a 20,000 square foot (1900 m²) office in San Francisco, the stock market nosedived. In a desperate attempt to recover, they merged with Click2Asia in November 2000. After a tough shareholder fight, the merged company was shut down in 2002.
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this is not a magazine this is A MAGAZINE
OBJECTIVES A return to a poetic, fresh and ‘pure’ fashion magazine is the main aim. A magazine that makes a cultural statement, a statement against homogenisation and for individuality. Our feeling is that existing fashion magazines are defined too much by marketing and reasoned thinking. The designers’ messages and information are no longer communicated, little justice is done to their ideas, and the desire to score means that all magazines have started to look like each other, with the same advertisements, the same sections and the same approaches. A magazine that is made out of respect for the design and the designer. A magazine in which we want to question fashion because we are fascinated by it. A magazine in which we want to use the designers’ parameters we love: passion, emotion, fascination, spontaneity, craftsmanship, authenticity. Therefore A MAGAZINE is conceived and designed in the same way as a fashion designer creates a new collection every season. To guarantee that the magazine remains surprising, varied and innovative we invite a new guest curator for each issue. A MAGAZINE is clearly a unique niche product – both on the conceptual and the advertorial level.
WHO? Centred around A MAGAZINE is a creative team of editors, the guest curator – who will be an international fashion designer, group or fashion house – and an international network of contributors. Each of his collaborations – with an artist, a photographer, a scenographer, a filmmaker, a choreographer – started with a conversation. Sometimes, as is apparent from interviews within this issue, a few words were enough to realise beautiful projects, develop special friendships, build things that transcend the ordinary.
